Intern Profile: Sophie Shaw

Today’s featured intern is Sophie Shaw. 

Sophie is an aspiring sports presenter and has been networking in the industry since she was 15 years old. She has just finished a summer internship at Cricket Australia and has also interned at Melbourne metro newspaper, The Herald Sun and CrocMedia. 

sophie shaw

The basics

Sophie Shaw, 22, studying a Bachelor of Sports Journalism at Latrobe University. Graduating mid 2014.

Dream job?

TV sports reporter/presenter. Always remember watching Christi Malthouse as a boundary rider for the AFL and that’s what kicked off my desire to be a sports journalist on television.

You’ve just finished a summer internship at Cricket Australia – tell us about it. 

Prior to commencing my work with Cricket Australia I had to do some serious homework. I really had no idea about cricket other than some basic rules so that was my first challenge: preparing. I printed off profiles off all the current Australian contracted cricketers and studied their history and form. I then did the same with the opposing Test teams (West Indies & Sri Lanka).

It was throughout my time at CA that I developing an in-depth knowledge of the Sheffield Shield & Big Bash competitions along with the women’s teams.

My daily jobs would begin with monitoring all of CA’s social media sites, updating these social pages and the official CA website with news and relevant content, providing live scores and updates throughout Test matches, Sheffield Shield, Big Bash, Ryobi Cup and Women’s World Cup competitions, writing articles and creating photo galleries for website, and assisting with events/marketing/PR.

I worked with camera crews on match days to film segments for CATV (CA youtube channel) and I also had to work with a team to develop and implement effective social media strategies and identify opportunities for growth. I also learnt to use photo and video editing tools as well as having complete control over the CA website. Everything that had to be added or changed on the website had to go through me.

Tell us about your previous internship experiences at CrocMedia and the Herald Sun.

My roles at CrocMedia and in the AFL department at the Herald Sun were actually quite similar. I was with CrocMedia for one day a week for most of the 2012 AFL season and I spent four weeks full-time working with the Herald Sun in February 2012.

At both of these internships I was sent out to AFL press conferences. For CrocMedia, I had to record the interviews and then edit what I believed to be the best parts of the presser for distribution. At the Herald Sun, I was sent to the pressers to find a story. At the start I found myself getting pushed to the back of the back and being too nervous to open my mouth but the end I was claiming my position up the front and demanding some answers. It would make the story that I would have to file within 20 minutes much easier to write when I knew what I was looking for.

At my time with the Herald Sun, I was also given the opportunity to attend AFL matches with high profile journalists and sit in the press box where I would watch how they went about planning and then writing their match reviews. Their stories would need to be filed within minute of the game finishing so it was very interesting to see how they do it. I once spent a night in at the MCG in the press box with Emma Quayle (from The Age) where I was her shadow for the night. The match was going one way right up until the last quarter, and it was amazing to see how Emma so calmly started all over again.

You’ve interned with some big media organisations – take us through your application process. 

What I have found is that each opportunity I have been given has always led me to another, so I’m lucky that I started when I was 15 years old. You’ve got to be so determined and willing to put yourself out there. It is so hard to make it in this industry and nothing is going to come easily so I’ve never ever been afraid to ask for help. Although you may feel like you’re ‘annoying’ by continually ringing or emailing people but you’d be surprised how many people or organisations admire your desire for hard work.

I will always begin internship applications with an email, and then a follow up phone call if I haven’t heard back from them. I will always send the email with my updated media CV attached and a cover letter in the same document. My cover letter explains what I am currently doing at uni and what my career goals are. In the actual body of the email, I write a very brief description of what I do and what I’m after and I always explain that I’d be happy to have even one day of work experience if given the opportunity. Then I inform them that my CV is attached and the rest is up to them.

What is the most important thing that you learnt while interning that you didn’t learn from the classroom?

I think my internships and placements have really given me the confidence required to work in the media field. Absolutely nothing is better that on the job experience. I was never taught at uni how to hold my head high, walk into an AFL club with 15 male journalists and interupt the likes of Mark Robinson & Julian de Stoop to make sure Chris Judd answered my question in a press conference. Or how to tactically pick your spot and hold strong as other journalists try to push their way to the front.

My first press conference was outside North Melbourne Football Club and as head coach Brad Scott walked out to get in position, I casually headed towards him with the other journo’s around me. It wasn’t until I was literally blocked out by people standing directly infront of me, or having microphones held infront of my face so I could no longer see anything, that I realised I need to claim by spot in order to be good at these. You’re not going to be seen or heard standing at the back of the pack.

The pressure of deadlines is also something you learn that no book or teacher can. When you need to ‘break’ news and you’re in a situation where there may be up to five to 10 other news outlets there wanting to do the same you have to be accurate and quick.

And lastly, networking. No one can teach you how important networking within the media acutally is. Branching out, meeting people, introducing yourself and getting your name out there is something you have to do.

What’s next for you? 

I’ve been continually dedicating my time to interning since a young age so honestly I’m taking my foot off the pedal for the time being after my four months at Cricket Australia over summer and going into my final year of uni. I’m lucky that I have built my resume to what it is today so I’m happy with it for now. In saying that, I have volunteered to write casually for the VFL when needed and am currently looking into the Wallabies v Lions Tour in June this year.

I’d love to be able to gain some on camera experience somewhere enabling me to create a showreel for future job opportunities. This type of work is extremely hard to find but I’m determined to do so.

Sophie shares her advice 

I think I’ve mentioned it 10 times already but you have to network. Don’t be afraid to contact people or ask for help. Showing you have the passion and dedication is the best trait you can have to begin with and then doing something to make sure they remember you. 

I always say what Emma Quayle told me when I asked her this exact question, “know your stuff.”

There would be nothing worse than being given the opportunity to intern and then having no idea about the sport or what is going on. Research and be prepared to learn and don’t think you’re already an expert. You might love footy and have followed it since you were four years old but be prepared to learn to accept criticism. 

You can follow Sophie on Twitter. 


My Interning Life: Aubrey Hamlett

Hi Everyone!

How time flies – I can remember reading about the ABC Cadetship at this same time last year. I hope that all the journalism graduates of 2012 apply for the position.

I won’t be applying for the cadetship. “But you are majoring in JOURNALISM! WHY NOT?!”

Yep that’s correct but it doesn’t mean that I want to be a hard news journalist on the beat somewhere in regional Australia working for the ABC. Don’t get me wrong, working at the ABC is a huge deal but I always saw myself working for a glossy magazine.

Many people ask me why I major in journalism. Well it’s simple. I’m doing a Bachelor of  Media Studies and we had to pick one major out of three steams; journalism, video and television or radio. I knew I didn’t want to do radio, and knew that journalism was the most logical option.

However I initially began a video and television major, but that stream was all about making your own short films or docos. Not the making the news, current affairs type programs. So I switched to journalism.

A lot of people also ask me what I want to do when I grow up. Well, that’s not so simple. I’m a piscean, I tend to change my mind – a lot.

Last year when I started this blog I was featuring a lot of graduates and tried to picture how it would feel to only have a few weeks to go with my university degree.

Well I’m now in that position and it’s week seven at my university which means I only have six weeks left. It’s a bit of a scary thought to be actually finishing my university degree after it’s taken so long to get here. I don’t mean that it’s taken me three years, I have been at La Trobe since mid 2008. So I think I’m ready to get my degree, I’m just scared of the unknown that is 2013.

A year ago I wouldn’t have imagined that I’d have been a paid PR Account Manager, gone to Cosmopolitan magazine, interned with Universal Music Australia (and turned down comp Lady Gaga tickets) and I certainly wouldn’t have imagined that I’d be going into September hoping that Melbourne Storm make it into the NRL Grand Final.

2012 started off well and then became a bit rocky in the middle and now, it’s all better again. I’ve definitely had a stressful winter trying to juggle interning, paid work and organizing my sister’s Hen’s Night. Oh and trying to catch up with friends and family.

I’ve enjoyed my time at Melbourne Storm immensely. I’m now in charge of the live chat via our website on Game Days, something I thought I would never get to do. I barely knew anything about rugby league six months ago, and now I know a lot more. My boss, Dan, is actually leading the way in the digital media area. He utilizes every social media possible, I’m definitely learning from the best.

The best thing that I have done this year was send Dan an email on the fly asking for a position. I think that I’ve finally found something that I enjoy and realistically picture myself doing. I’ve had to give up on a teenage dream (cue Katy Perry singing in my head) of being a features writer for Cosmo and working in the magazine industry.

I am still interested in PR but I am leaning towards a career in communcations/ digtial/ media type roles within the sports industry.

I wouldn’t have come to this decision without 18 months straight of interning. It’s crucial to get out there and experience the real world and see what the work place is really like.

An internship or work experience is essential for students wanting to score a full time job in the industry once they’ve graduated. The experiences you have will make your application stand out to a prospective employer than a student with none at all.

So here’s my advice if you’re a budding journalist, writer, radio producer, filmmaker, PR spin doctor…or whatever you damned well want to be because its your life and, you are entitled to change your mind a few times!

1. Create a blog and regularly post on it and use this as your own online profile. Get published (online magazine upstart edited by LTU students is a great start), get on Twitter – it will be your best networking tool to connect with your chosen industry.

2. Be Pro-active. Find an internship or work experience before your final year at university. Keep knocking on that door until somebody says yes, even if it means going to a regional newspaper or radio station. You’ll thank yourself in the end, make contacts in the industry and ultimately decide if its what you want a career in.

While I’d be perfectly happy to be an intern for a little while longer, I do want to start my full time (paid!) career. I’ve had varied experiences and hopefully this will help me stand out when I apply for jobs.

So here it is folks, my goal for 2013 is to get a job working in the media department of a sports organization. I know that this won’t be an easy task and it may take me a while.

I was recently told that once I’ve put in the ground work, serendipity helps everything fall into place.

So let’s pray for some serendipity.

Wish me luck x MIL x

Intern Profile: Dion Bennett

Dion Bennett is a firm believer in the philosophy, “you only get out what you put in.” This rings true as Anthony is a Bachelor of Marketing student at La Trobe University, but has a strong passion for sports journalism.

Dion is currently interning at Sports Geek, which Anthony describes as a specialised company that focuses on digital media and marketing techniques that help sporting organisations connect with fans.

“It’s an exciting area to be a part of, as the growth of digital media and social networking opening up new areas for sporting organisations to explore and take advantage of to build their brands,” says Dion.

Dion’s dream job is to one day write for Sports Illustrated magazine and says his idol American Football writer Peter King is the person he looks up to and aspires to be.

After seeing a retweet about Sports Geek by someone he followed, Dion looked at the Sports Geek website and got in touch with its creator, Sean Callanan.

“I met Sean and it went pretty much as expected; my head spinning with the frequency at which he was just dropping knowledge bombs,” says Dion.

It seems Dion struck luck after being nocked back from several niche companies for internships. Sean met with Dion and was impressed by his computer and writing skills that he granted Dion an internship position at Sports Geek.

“The first day at Sports Geek was nerve-racking but exciting. On a daily basis, Sean works with sporting pros like they’re old friends. The vast amount of experience [Sean] had made me think…if I can learn half of what he knows, I’ll be well on my way to forging a remarkable career,” says Dion.

On a weekly basis, Dion’s tasks in the Sports Geek office are writing a weekly blog post on news from the sports digital scene, evaluate what Sport Geek’s clients have done in the past week and liaising with clients about new strategies.

Dion also helps with editing news and opinion based articles to be published on Sports Geek, creating or editing integrated marketing communications plans and research and communication with prospective clients.

Dion says he has thoroughly enjoyed his time at Sports Geek and feels like a fan who goes into work and helps create strategies for his favourite sports organizations. He hopes that working with the Sports Geek team will help him stand out to prospective employers.

He also credits Twitter as a helpful tool because without it he wouldn’t have found his internship or been published on AFL Space and NBA Down Under (Dion is the editor and columnist for the Australian based NBA Down Under site) and of course Sports Geek.

Rather than sticking to one profession, Dion says he is now broadening his horizon and will utilize his skills in social media, sport and writing to settle into the right career path for him.

“What I’ve learnt from Sean and the Sports Geek ethos, is that careers can be an organic thing, where they grow and change depending on the social and economical context you work within,” says Dion.

When it comes to interning, Dion says he would love to do work experience with a sports magazine because of his passion for sport journalism. Working at Sports Geek shows Dion that it takes persistence, dedication and passion to break into the industry and start working towards your goals.

“Don’t be shy. Contact as many people and companies you can, but don’t just ask for it. Send them some work and really tell them about your strengths so that they think they need you as a part of the team. There are so many talented students out there that you have to stand out from the crowd,” says Dion.

“Work hard to hone your skills and have a great knowledge and creativity in the area you want to succeed in. Other than that, my advice would be: work hard, show prospective employers you are willing to go the extra mile and, if the first company doesn’t offer you a part-time internship, jump back on the horse and keep looking.”

You can follow Dion and Sports Geek on twitter.
You can also contribute to the NBA Down Under website that Dion edits by clicking here

Intern Profile: Brittany Shanahan

Brittany Shanahan is an aspiring sports journalist. Trying to crack into the sporting world dominated by her male counter parts, Brittany has been successful by interning for several Australian sports organisations.

Brittany, 19, has recently completed a nine-month internship with Cricket Victoria. She is currently doing work experience on a weekly basis for AFL Victoria’s VFL website and Leader Newspaper.

“As the footy season was coming to a close, I jumped on Google and found that Cricket Victoria were after a media intern over the summer” Brittany explains.

Brittany found out about the Cricket Victoria internship with only two days left to apply. She sent in her resume and based on her application, Brittany was invited to Cricket Victoria for an interview.

Brittany felt as though she had “blown it” after her interview but was delighted to find she was successful and started interning with Cricket Victoria in November last year.

Brittany’s work at Cricket Victoria, involved organizing the media coverage for the Victorian Bushrangers. Brittany also wrote articles, recorded press conferences and even attended Cricket games.

“I was the designated photographer at major event such as the Bushrangers Twenty20 and one day games, and the Gala Awards. The most rewarding part was being able to stand on the MCG in the middle of play and take photos,” says Brittany.

She was also required to publish articles and photos on the Victorian Bushrangers website and Facebook pages.

Brittany is well on her way to reaching her goal as becoming a sports journalist. She started her Bachelor of Arts (Journalism) course at Swinburne University in 2010 and decided to create an account for online sports publication, The Roar, where she submits articles of her own opinion.

Brittany also has had her footy match reports published on the Northern Football League (NFL) website and footy record. Her current internship with the VFL involves her attending and reporting on games across Victoria.

Her additional work with the Leader Newspapers also publishes Brittany’s match reports on the Herald Sun’s Local Footy website.

Brittany also has her own sports blog, which contains all her published work and features exclusive to her blog. She has found that her industry experience has improved her sports journalism skills.

“One thing I have learnt so far in my course is that it’s pivotal to have a blog to showcase all your work and capabilities to potential employers” says Brittany.

Brittany says interning has helped her understand how to work in an office and has become more confident with small things like answering phones, to the way she dresses.

Interning has also made Brittany think about her other career options such as marketing or PR. She has found that she isn’t confined to only doing journalism. Ideally she’d like to be a sports journalist for a leading Melbourne newspaper, along with regular sports radio and TV appearances.

Brittany’s sports industry experience is representative of her hard work and persistence to stand out from the rest. Brittany juggles university, a casual retail job, family and a boyfriend, but says the long-term benefits of interning out weigh the cost of having a huge social life.

“It’s all hard work and dedication. If you really want it, you will work hard and things will start to fall into place. It’s by no means easy but people will begin to recognize you and reward you for all your hard work”, says Brittany.

“Get out there and do as many internships/work experience as you can because it will be a huge advantage in the future. Don’t use a lack of time as an excuse because if you really want it you will put the social life aside and get your priorities straight.

You can follow Brittany on twitter. She regularly tweets live from VFL matches.
Don’t forget to check out Brittany’s sports blog and her opinion articles published on The Roar

La Trobe University is now offering a Bachelor of Journalism (Sport) because of the high demand for a specialised degree.