Posted: August 22, 2011 Filed under: Intern Profiles | Tags: AFL, Aimme Briggs, Communications, Interns, Media, PR, Public Relations, Soul Fusion Records, Trail of Ink, Victoria University, Western Bulldogs Football Club
On her first day interning with the Western Bulldogs Football Club, Aimme Briggs giggled like a school girl when former player Brad Johnson walked into the room.
Being a fan of the Western Bulldogs FC since she was born, Aimme was excited, nervous and scared about working with the footy club she has adored her whole life. She says meeting all the Western Bulldogs players was a dream come true.
Aimme, 21, has done several internships and work experience while completing her Bachelor of Communications (Public Relations) at Victoria University.
She has interned with Soul Fusion Records and Trail of Ink who are independent record labels and managers to local artists. Aimme is currently at Milk Kiddle Langmaid PR interning with Shereen Kiddle.
After reading an email sent out by Victoria University, inviting students to apply for an internship with the Western Bulldogs FC, Aimme jumped at the chance and sent in her application within a few hours.
Although she said she didn’t know anyone at the footy club, her previous work experiences made her application stand out. Aimme felt that working for the footy club was a great opportunity as this is where she sees her career heading.
“Ideally I would love to work for a sport club or the AFL” says Aimme. But her dream job is to be head of communications at the AFL or a footy club.
At the start of her Western Bulldogs FC internship in February, Aimme was in her last semester at university and juggled interning with Milkk PR and working part time at Safeway.
Each week Aimme would arrive at the Western Bulldogs FC and start her day by going through all the newspapers for stories written about the footy club or players. Aimme would and then head to a training session where media were in attendance.
“I would go with my boss and speak to the media to get the vibe on the questions they would be asking the coach” Aimme explains.
She was also asked to write biographies on coaches, players, game day wrap-ups and any functions that the footy club was hosting.
Everything Aimme has learnt at the footy club has been beneficial to her. Working with a sport organisation like the Western Bulldogs FC, shows that she knows how an AFL club works, and most importantly how they deal with the media.
“It has made me more aware on where I want to go with my career and shown me what I need to do to get there” says Aimme.
Aimme says that her colleagues at the footy club made her feel like a worker not an intern and loved her experience there. Each week Aimee was experiencing what it would be like to have her dream job.
“I kept looking at my boss thinking one day I’ll be where you are,” says Aimme. “I think that if you have [a] dream industry you must try and get work experience in that field even if you get shut down a few times you must keep trying.”
Although she found it hard juggling two internships, university work and her part time job, Aimme still found time for herself. She was determined to make it work and she was successful in doing so.
Working with the Western Bulldogs FC has strengthened Aimme’s belief that she wants to work in the AFL and nothing will stop her from achieving this.
Aimme also says that her varied work experiences with different organisations and industries have helped strengthen her resume. “Work experience is all about showing what you can do in the hopes that in may lead to a job or give you a contact to put on your resume” says Aimme.
Aimme believes that there is no greater experience than being an intern, it will give you great insight into your chosen career or industry.
You can follow Aimme on Twitter here
You can also follow the Western Bulldogs Football Club on Twitter here.
Aimme wrote this profile on Western Bulldogs assistant coach Brett Montgomery.
“With every internship there is meeting new people, that is vital within this industry, it’s all about who you know and interning is the best way to show people what you can do and build your own name within the industry.
It’s always hard entering the work place as an intern you’re not going to be perfect to start off with that all comes with time and trying different things. Interning helps create and shape you into the career person you will be, employers expect interns to make mistakes and we need to in order to learn. Never be scared to try something new or ask a question because that’s what employers expect you to do in order for you to learn and grow.
So just go out there and try no matter what you have to do or even if you think you won’t get the job there is nothing to lose and everything to gain.”
Posted: August 8, 2011 Filed under: Intern Profiles | Tags: Communications, Haystac, Interns, Kahla Spooner, LinkedIn, Public Relations, Tourism Victoria, Twitter, Tyrrell PR, Victoria University
Kahla Spooner is a self confessed coffee addict, fitness freak and loves a spontaneous adventure. She is also extremely dedicated and dreams of one day being a Getaway presenter.
Kahla is 21 years old and, has recently graduated from Victoria University with a Bachelor of Communications (Public Relations).
Kahla’s commitment to gaining work experience is exemplary. She has interned for several boutique consultancies, agencies and in-house PR firms.
Eight months after graduating, even with her experience, Kahla is finding the PR world a “tough industry to crack.”
At the beginning of 2011, Kahla interned with Haystac and, is currently interning with Shereen Kiddle at Milk Kiddle Langmaid PR.
Like Remi, Kahla was also surprised that many of her peers at university weren’t interested in finding work experience until they were required to in their final year.
For Kahla she always knew that in this industry, “it’s who you know, not what you know”, and says, “gaining contacts and experience was essential.” In her second year, Kahla began looking for work experience.
Although Kahla experienced many rejections, which she says became extremely difficult, “the key is to be persistent and never discouraged and eventually someone will take you on board.”
Kahla’s first PR work experience was with Tourism Victoria. Working with the team at a government agency, gave her the confidence to continue to apply for more intern positions. Kahla also said that Tourism Victoria set an extremely high benchmark because of its professional setting, work ethic and positive environment.
From the contacts Kahla made at Tourism Victoria, she was then referred on to Tyrrell Publicity and Promotions where she interned for three months.
After graduating, Kahla knew she had to keep in touch with the PR world and contacted a friend working at Haystac. At Haystac, Kahla was given the opportunity to work with Jetstar Airways for their 2012 campaign.
Through that experience, Kahla was invited to apply for a graduate position with Jetstar but was overlooked for a senior person with more experience, much to Kahla’s disappointment.
However the advice she was given by Jetstar’s senior account manager, Louise Laing, was to,
“Get as much experience as possible, you can knock on 100 doors and get knocked back 99 times, but someone will give you a chance. She also told me that the fact that [I was] willing to work for free, shows passion and dedication and that is what makes you differ from the rest.”
Within a week after narrowly missing out on the Jetstar position, Kahla started at Milk Kiddle Langmaid PR through her contact and friend, Aimee Briggs.
Each week Milkk PR provides Kahla with an opportunity to stay in touch with PR. From working on databases, compiling media kits for Sexpo, running errands like picking up a famous Collingwood player’s jumper, to writing features for Milkk PR client and Channel 10 traffic reporter, Emma Notarfrancesco .
Kahla has learnt that, “Agency work is extremely full on and can become at times stressful dealing with multiple clients and campaigns at once and boutique work is great to get a more personal hands-on experience, putting much of the skills you learn in university to use.”
Kahla’s commitment, passion and dedication have created opportunities for her to experience the PR industry on several levels. In such a broad industry, Kahla suggests that students find an area that best suits them. Multiple internships and work experience will help with finding this out. “After completing several internships, I was assured that I wanted to work in a corporate communications role as apposed to PR as such, as it’s predominately more writing based. I would also prefer to work in-house apposed to boutique.”
Kahla also says that from her internships that, “you also discover the ins-and-outs, such as ethical practices, lingo and the amount of work you should and can be doing, not just coffee runs…it’s also a time to challenge yourself and your capabilities”
Kahla also suggests in getting your name out there as many jobs aren’t advertised on Seek and that industry contacts are key. She further recommends having at least three internships on your resume, so students know what type of job they are looking for after graduating.
She also uses Twitter and LinkedIn for connecting with contacts and prospective employers.
Kahla’s advice to students who are looking to intern:
If you are struggling to find an internship, Kahla recommends contacting Haystac, Style Counsel or Spice & Soul PR, who are willing to take on interns (subject to application).
Kahla wrote some articles on ‘Wining and Dining’ for the Tourism Victoria website during her internship. You can read them here and here.
You can also follow Kahla on twitter.
“DO IT! …Experience and contacts are imperative in this industry, and start at early as you can. Don’t wait for your teacher to help you, start emailing, calling or speaking to people to get your foot in the door and learn, because you will learn more in a day at a company than in a lecture. The last thing you want is to do is graduate and say, “well, I should have just done it then.” I know so many students who had one bad experience and turned away from the industry, without realizing on how much they are missing, I assure you there’s more to it than database building!
Also, take advantage of the fact that you’re at university as many places don’t offer internships after graduating for insurance purposes. It’s also a great time because you’re career focused, and it becomes much harder to stay driven after graduating when money becomes the motivation.
I wouldn’t be where I am today if it wasn’t for the people I met along the way, you never know when you’re going to need help. Always be kind, give 110% and people will remember your efforts, even if it’s not at that moment – think Devil Wears Prada! It pays off.”