Intern Update: Isobel Loschiavo

Isobel Loschiavo has been a very busy intern.

Since we last met, Isobel has interned at two other PR agencies and has recently landed herself a job as a PR Assitant. Isobel will be juggling PR work plus her final year university studies. How does she do it you ask? Find out below…  

Tell us about what you’ve been doing since we last heard from you

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The last time I spoke with MIL was mid last year and I had just finished an internship in Sydney at Burson-Marsteller. Since then I have completed a month long internship at Ogilvy PRin Melbourne and an internship at Flourish PR. I am also now officially a member of the Flourish team as PR Assistant, which really is a dream come true.

You’ve just finished an internship at Flourish PR – tell us about what you did there

Flourish was amazing. I definitely hit the intern jackpot! The Flourish girls are the most incredible mentors a young PR student could ask for. They made me feel so welcome and were always so encouraging (and still are!). I am forever in their debt for the way they have influenced me along my PR journey.

Of course I had to do all the usual intern jobs. But it was definitely worth it. Day to day I had to read newspapers from Melbourne and Sydney finding coverage on our clients. I would assist the girls in making follow up calls on pitching they had done, make media kits and doing research to name a few tasks.

I was also given the most incredible opportunity to attend the concerts of some of our clients. I got to see Guns N’ Roses, Chris Isaak, Guy Sebastian, Apia Time of My Life Tour and Aerosmith twice. Here I was able to interact with photographers and see how everything happens behind the scenes. I was also given the

most amazing opportunity by my boss Angela to go with her to assist at Chris Isaak’s press interviews at Club 23.

You’ve had some amazing internship experiences –  tell us about your application process

For me the first thing I do is to research agencies. I will never apply for an agency that doesn’t stand out to me. Whether that be in the way of their clients or even just the vibe I get from their social media sites. Once I have applied, if I get asked to come in for an interview I make sure I do further research about the company and their clients. You never know what they will ask. It’s all about being prepared for anything.

Congratulations on your transition from intern to employee – how do you plan to juggle it with your final year at university?

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Thank you. I am very happy. To be honest, it’s not something that ever crossed my mind as being difficult. I definitely love being busy so it’s very exciting. I will initially be doing three days at Flourish PR so I will be able to get to uni and also have time for assignments.

What’s the most important thing you’ve learnt along your intern journey?

Two simple words: work hard.

It’s something both my parents instilled in me but it’s only now I realised the true meaning of working hard for what you want. I would also stress that you need to make sure you are doing everything you’re asked to do. Even if you think it is boring or not something that interests you, just give it your best shot. Also ensure you show your passion for the company. Don’t be fake but if you truly love the agency you are interning for, don’t be afraid to dive in headfirst and prove to them that you are worth keeping.

If you could write a letter to yourself before you began your internship journey, what advice would you give yourself?

Be confident, believe in your own opinion or ideas, never doubt yourself and stay passionate.

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My Interning Life wishes Isobel all the best.

Flourish PR are currently looking for a PR Intern in their Melbourne offices. Find out more here

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My Interning Life Event

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My Interning Life is holding an event!

The event is all about connecting and networking with other interns and professionals from the media industry.

Come along and share your experiences and advice – we’d love to meet you!

When: 15th April 2013 6:30pm – 9pm

Where: The Honey Bar 345 Clarendon St South Melbourne, Melbourne.

(Cnr Park St & Clarendon) Street parking is available after 6pm.

please RSVP to secure your attendance

*A small door entry prize will be up for grabs for one lucky intern*
 
Follow the MIL team on Twitter and Instagram: @myinterninglife
Editor Aubrey: @aubreyhamlett 
Contributors: Remi @remikins & Isobel @isobelloschiavo
 

Hope to see you all there!

x MIL Aubrey, Remi & Isobel


My Interning Life: Contributors

Hi Interns,

Please welcome to the My Interning Life team Remi and Isobel who will be contributing to the website, social media pages and the upcoming MIL event.

I’m really excited about how well My Interning Life is going so I need all the help that I can get! You might remember Remi who was my very first featured intern on this blog and Isobel who moved to Sydney to intern.

About Remi

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@remikins Assistant Victorian State Manager for Live Below the Line.  In my final year of PR at RMIT, I’m a lover of good food, cheap cocktails and cute dresses.

“You have brains in your head.  You have feet in your shoes.  You can steer yourself any direction you choose.  You’re on your own.  And you know what you know.  And you are the one who’ll decide where to go…” – Dr. Seuss

Previously a coffee girl at Glamourflage Cosmetics, Milkk, Style Counsel, and now, The Oaktree Foundation.

Dream job? Somewhere I can use my PR prowess and fabulous communication skills to make a positive contribution to society.

About Isobel

296845_10150854865005294_532365293_21310454_1319469924_n@isobelloschiavo Currently an intern at Ogilvy and Flourish PR. I am also about to enter my final year of PR at RMIT. I am a social media junkie, self-confessed Kardashian expert, iPhone dependent, shopaholic with an addiction to coffee and dreams of living in NYC. Follow me on Instagram @isobelloschiavo.
“If it scares you, it might be a good thing to try.”
Previously an intern at Burson-Marsteller and law student at VU, I now spend my days as a counter girl at a retail job in between interning.
Dream job? PR at NBC in New York City.

Intern Profile: Isobel Loschiavo

Isobel Loschiavo is a PR student from Melbourne, who recently completed a 5-week internship at international PR firm, Burson-Marsteller. 

Isobel briefly moved to Sydney to complete her internship and today on My Interning Life, she tells us what she learnt and what it was like interning away from home. 

The Basics 

Isobel Loschiavo, 22, studying a Bachelor of Communication (Public Relations) at RMIT University, graduating in 2013.

Dream job

Ultimately I would love to be Head of PR at somewhere like Channel Seven. Having grown up around television that is my number one passion. I would eventually love to end up doing PR in New York perhaps for NBC or another American TV station. One can only hope!

Tell us about how you scored your internship with Burson-Marsteller in Sydney

Networking!!! I used contacts I had made through my mum’s work and sent off an email very hesitantly to one of the Senior Account Managers at Burson-Marsteller. Initially I really did not want to go to Sydney but I am so happy I did hit ‘send’.

What did you do on a daily/weekly basis at your internship?

I was there for 5 weeks so each week was spent working with a different team (it was great to mix it up). When I was working with the Corporate and Public Affairs team I spent a lot of the time helping organise a big product launch for one of their major clients.

I also did a large amount of research into a client’s competitors. Ask me anything about solar energy and I could probably tell you a thing or too, put it that way. Working with the Brands team was a lot more interesting. I got to be on the phone a lot calling journalists as well as putting together contact lists, media briefings and even organising a brief for Bethenny Frankel (for those Real Housewives fans!).

In another team I actually was able to help in securing a new client, while I was also involved in several brainstorms for a new product. One of my ideas was shortlisted. Overall there was never a dull moment. I was constantly emailing.

What was it like living in another city for 5 weeks and interning – would you have preferred to intern in Melbourne? 

As I said earlier, at first I was very hesitant but now I am so happy I went. It was a little scary because I knew few people in the city and was basically alone but once I got my bearings it was fine. Interning itself was no different but obviously going home to an empty apartment and being completely independent was a readjustment.

I wouldn’t say I would prefer to intern in Melbourne. I think every student should experience another city or country at some point whether they are studying or interning (or even work experience). Although it is very difficult with part time work. You really need to rely on your savings to pay your rent, groceries etc. while you’re away.

You study PR at uni, what was the most valuable thing you learnt at uni that you applied to your internship? 

Lots of little things popped up along the 5 weeks where it clicked that I had actually learnt that in the classroom. Something like proactive/reactive public relations came up a lot in the office. However I think the internship benefitted me more so at uni. It really taught me to be confident and to trust my gut.

How do you juggle university, interning, working and having a social life? 

Sometimes it’s a little hard but I think you just cope. I find I only really have time to socialise on the weekends. I guess for myself I find it really hard to remember that uni is more important that work. I have a tough time with money vs. education. I have learnt not to make my part time job a priority.

Is one internship enough? 

Definitely not. Like any job, all agencies are different. You also need to experience different areas of PR to ensure that you don’t pigeonhole yourself into one specialty. I think trying a bit of everything means you can see where your strengths lie and which type of PR is your favourite. For me I now know that corporate comms is something I loathe but I really enjoy brands. I do have something lined up for early next year. Another big agency, so I am very excited!


Isobel’s last piece of advice:

Be confident, trust yourself, listen, learn and love what you do. 

You can follow Isobel on Twitter.