Isobel Loschiavo has been a very busy intern.
Since we last met, Isobel has interned at two other PR agencies and has recently landed herself a job as a PR Assitant. Isobel will be juggling PR work plus her final year university studies. How does she do it you ask? Find out below…
Tell us about what you’ve been doing since we last heard from you
The last time I spoke with MIL was mid last year and I had just finished an internship in Sydney at Burson-Marsteller. Since then I have completed a month long internship at Ogilvy PRin Melbourne and an internship at Flourish PR. I am also now officially a member of the Flourish team as PR Assistant, which really is a dream come true.
You’ve just finished an internship at Flourish PR – tell us about what you did there
Flourish was amazing. I definitely hit the intern jackpot! The Flourish girls are the most incredible mentors a young PR student could ask for. They made me feel so welcome and were always so encouraging (and still are!). I am forever in their debt for the way they have influenced me along my PR journey.
Of course I had to do all the usual intern jobs. But it was definitely worth it. Day to day I had to read newspapers from Melbourne and Sydney finding coverage on our clients. I would assist the girls in making follow up calls on pitching they had done, make media kits and doing research to name a few tasks.
I was also given the most incredible opportunity to attend the concerts of some of our clients. I got to see Guns N’ Roses, Chris Isaak, Guy Sebastian, Apia Time of My Life Tour and Aerosmith twice. Here I was able to interact with photographers and see how everything happens behind the scenes. I was also given the
most amazing opportunity by my boss Angela to go with her to assist at Chris Isaak’s press interviews at Club 23.
You’ve had some amazing internship experiences – tell us about your application process
For me the first thing I do is to research agencies. I will never apply for an agency that doesn’t stand out to me. Whether that be in the way of their clients or even just the vibe I get from their social media sites. Once I have applied, if I get asked to come in for an interview I make sure I do further research about the company and their clients. You never know what they will ask. It’s all about being prepared for anything.
Congratulations on your transition from intern to employee – how do you plan to juggle it with your final year at university?
Thank you. I am very happy. To be honest, it’s not something that ever crossed my mind as being difficult. I definitely love being busy so it’s very exciting. I will initially be doing three days at Flourish PR so I will be able to get to uni and also have time for assignments.
What’s the most important thing you’ve learnt along your intern journey?
Two simple words: work hard.
It’s something both my parents instilled in me but it’s only now I realised the true meaning of working hard for what you want. I would also stress that you need to make sure you are doing everything you’re asked to do. Even if you think it is boring or not something that interests you, just give it your best shot. Also ensure you show your passion for the company. Don’t be fake but if you truly love the agency you are interning for, don’t be afraid to dive in headfirst and prove to them that you are worth keeping.
If you could write a letter to yourself before you began your internship journey, what advice would you give yourself?
Be confident, believe in your own opinion or ideas, never doubt yourself and stay passionate.
My Interning Life wishes Isobel all the best.
Flourish PR are currently looking for a PR Intern in their Melbourne offices. Find out more here.
My Interning Life is holding an event!
The event is all about connecting and networking with other interns and professionals from the media industry.
Come along and share your experiences and advice – we’d love to meet you!
When: 15th April 2013 6:30pm – 9pm
Where: The Honey Bar 345 Clarendon St South Melbourne, Melbourne.
(Cnr Park St & Clarendon) Street parking is available after 6pm.
please RSVP to secure your attendance*A small door entry prize will be up for grabs for one lucky intern* Follow the MIL team on Twitter and Instagram: @myinterninglife Editor Aubrey: @aubreyhamlett Contributors: Remi @remikins & Isobel @isobelloschiavo
Hope to see you all there!
x MIL Aubrey, Remi & Isobel