Hi everyone, thanks for reading another post on ‘My Interning Life.’ This week I’m just going to update you all on what I’ve been doing and sharing some news that I have.
In October, I went along to the Heart/Def Leppard concert because our client, Kristian Attard was playing the bass for Heart. My boss, Shereen loved the concert and we both had a great time. I helped out by getting publicity for Kristian and some airplay on radio stations.
I’ve just finished university for year and have immediately started working 2-3 days a week at Milk Kiddle Langmaid (aka Milkk PR). Shereen said that November is her busiest month and she needed me to help her out more than just one day per week. So there goes my holidays – just kidding. I was planning to catch up on some sleep and be a bit of a couch potato, but it seems life has other plans for me.
As Cliff Bingham said to me on twitter, “The perils of moving on up in the world. Couch potatoes rarely realise their dreams.”
In the next few weeks, the Milkk PR office is going to be busy with Sexpo Melbourne (24th-27th November) and launching the new Beyond Hibiscus Infused Coconut Water. During Sexpo, we will also be looking after Michelle ‘Bombshell’ McGee. You know, the lady who reportedly was the other woman in Sandra Bullock’s divorce with Jesse James. Bombshell is going to be on the Kyle and Jackie O show today (Sydney breakfast show, Melbourne drive show) promoting Sexpo and discussing plenty other things.
Featured intern, Aimme Briggs has gone to Sydney with Shereen to help with Bombshell’s appearance on the Kyle and Jackie O show.
I’ve been mostly working on getting media buzz around the Beyond product, Kiddie Concepts and Slim Secrets while Aimme has been working on Sexpo. I’ll also be helping out at Sexpo and I am very excited to meet Bombshell McGee. Stay tuned for tweets and photos.
I also applied for a work experience position at Cosmopolitan magazine. After a week of not hearing any news, I got an email from Gyan saying they’d love to have me in April next year. I was thrilled to hear the news. It’s been a dream of mine since I was a teenager to work in the Cosmopolitan offices, even if it’s just work experience.
Networking is really important and I’ve found twitter and this blog to be really helpful. I had an interview for another internship and am going to follow up some contacts about internships or work experience opportunities. I love working at Milkk and will continue to do so, but I want to try and gain some more experience in different media organisations.
If ‘My Interning life’ has taught me anything, it’s to get as much experience under your belt while you’re still at university. So I hope all of my blog entries each week really motivate and inspire other students to get out there and do some work experience. Or for those who are already doing some experience, to not lose faith and read about the successful graduates who have found jobs in the industry.
I am happy to announce that Luke Mason and Ashleigh McIntosh both scored jobs in communications at AFL Clubs. Luke will be the Collingwood Football Club Digital Content Producer and Ashleigh is the new Digital Marketing Assitant at the Western Bulldogs Football Club. As may have already read, Katey Power after interning at Universal Music Australia is now a PR Account Manager at Ellis-Jones. Matthew Dixon who was on this semesters editorial team for upstart magazine has just completed his third week as a journalist at the Kalgoorlie Miner Newspaper in WA. All four students are 2011 graduates.
When I congratulated Luke about his fabulous news he asked me, “so what job are you gonna pinch in 12 months time?” I don’t know the answer to that question and a lot can happen in a year. 2012 will be an exciting year and I hope its filled with opportunities and more stories of successful interns.
Perhaps in a year’s time, I’ll be able to announce my own news of a career in the media industry and share the news of other 2012 graduates.
Best of luck to everyone, please keep on interning and never give up in your search to find work experience or that dream job.
2012 will be the year that YOU make it work!“It is the set of the sails, not the direction of the wind that determines which way we will go.” – Jim Rohn
Instead of spending her university holidays taking a break, Ashleigh McIntosh flew from Brisbane to Melbourne to complete a two-week internship with the Western Bulldogs Football Club.
“As I want for work for an AFL club it seemed ideal and I wanted to start getting my name out and building my brand in Melbourne” says Ashleigh.
Ashleigh paid for her own accommodation and navigated her way around Melbourne’s transport system to get to the footy club in West Footscray.
While at the footy club, Ashleigh helped write stories, match previews and reports for online and print media. She also helped coordinate press conferences and interviews and assisted with social media.
However, this isn’t the first internship Ashleigh has completed.
“My uncle is a journalist and always insisted that work experience is just as important if not more than a degree,” says Ashleigh.
Ashleigh has completed three internships with The Courier Mail Sports Department, two with the Brisbane Lions Football Club, The Brisbane Roar, AFL Queensland and Football Queensland. As well as helping out with Media Training for Athletes, and of course most recently, Ashleigh worked with the Western Bulldogs.
Ashleigh is enthusiastic about gaining experience in her chosen industry to say the least.
“While ten seems a bit obsessive I am certainly glad I put in the extra effort…plus internships are the fun part of [a] media degree,” says Ashleigh.
From her various internships, Ashleigh has found confidence in her writing and in herself. She also says the positive feedback she receives from her experiences have cemented her belief that she has chosen the right profession.
“I am lucky enough to know the exact type of role I want and hopefully am building the experience that I need to stand out,” says Ashleigh.
Although Ashleigh had family connections in getting her work experience started, she recommends being proactive in seeking out experience.
“Make yourself known in the media industry while still at university,” says Ashleigh.
Using social media helps Ashleigh connect with the media industry and her fellow competitors in Melbourne. It also helps showcase her online portfolio to prospective employers and be able to further network within the industry.
“Most of my competition will be Melbourne students who are equally obsessed with AFL and it is quite easy to find and communicate with them via Twitter,” says Ashleigh.
Ultimately, Ashleigh wants to work in the media department of an AFL club or as a sports journalist. From her experiences, Ashleigh has found she prefers a combined media and public relations type role.
Ashleigh says she originally wanted to work in a sports newsroom but wants to be able to write, conduct interviews and also to be involved with crisis management and building a brand.
Despite being a self-confessed “footy tragic” Ashleigh is also a girlie girl and loves being social with her friends and family.
Ashleigh has no regrets about doing so many internships, as she is a firm believer in learning on the job rather than in the classroom.
You can follow Ashleigh on Twitter and visit her online portfolio. Ashleigh has also applied for the Collingwood Football Club Digital Content Producer position. You can view her application here.
“I don’t think you could realistically get a decent job without experience. The media industry is hugely competitive. Internships are also a fun way to develop your writing and interviewing skills and get a backstage look into an industry that you are interested in,” says Ashleigh.
“Get a resume together and a portfolio (whether online or not) and send them in to any company that you would want to intern with. It is like searching for a job, it can be a bit hit and miss, but it is definitely possible to find internships.”
Being a fan of the Western Bulldogs FC since she was born, Aimme was excited, nervous and scared about working with the footy club she has adored her whole life. She says meeting all the Western Bulldogs players was a dream come true.
She has interned with Soul Fusion Records and Trail of Ink who are independent record labels and managers to local artists. Aimme is currently at Milk Kiddle Langmaid PR interning with Shereen Kiddle.
After reading an email sent out by Victoria University, inviting students to apply for an internship with the Western Bulldogs FC, Aimme jumped at the chance and sent in her application within a few hours.
Although she said she didn’t know anyone at the footy club, her previous work experiences made her application stand out. Aimme felt that working for the footy club was a great opportunity as this is where she sees her career heading.
“Ideally I would love to work for a sport club or the AFL” says Aimme. But her dream job is to be head of communications at the AFL or a footy club.
At the start of her Western Bulldogs FC internship in February, Aimme was in her last semester at university and juggled interning with Milkk PR and working part time at Safeway.
Each week Aimme would arrive at the Western Bulldogs FC and start her day by going through all the newspapers for stories written about the footy club or players. Aimme would and then head to a training session where media were in attendance.
“I would go with my boss and speak to the media to get the vibe on the questions they would be asking the coach” Aimme explains.
She was also asked to write biographies on coaches, players, game day wrap-ups and any functions that the footy club was hosting.
Everything Aimme has learnt at the footy club has been beneficial to her. Working with a sport organisation like the Western Bulldogs FC, shows that she knows how an AFL club works, and most importantly how they deal with the media.
“It has made me more aware on where I want to go with my career and shown me what I need to do to get there” says Aimme.
Aimme says that her colleagues at the footy club made her feel like a worker not an intern and loved her experience there. Each week Aimee was experiencing what it would be like to have her dream job.
“I kept looking at my boss thinking one day I’ll be where you are,” says Aimme. “I think that if you have [a] dream industry you must try and get work experience in that field even if you get shut down a few times you must keep trying.”
Although she found it hard juggling two internships, university work and her part time job, Aimme still found time for herself. She was determined to make it work and she was successful in doing so.
Working with the Western Bulldogs FC has strengthened Aimme’s belief that she wants to work in the AFL and nothing will stop her from achieving this.
Aimme also says that her varied work experiences with different organisations and industries have helped strengthen her resume. “Work experience is all about showing what you can do in the hopes that in may lead to a job or give you a contact to put on your resume” says Aimme.
Aimme believes that there is no greater experience than being an intern, it will give you great insight into your chosen career or industry.
You can follow Aimme on Twitter here You can also follow the Western Bulldogs Football Club on Twitter here. Aimme wrote this profile on Western Bulldogs assistant coach Brett Montgomery.
“With every internship there is meeting new people, that is vital within this industry, it’s all about who you know and interning is the best way to show people what you can do and build your own name within the industry.
It’s always hard entering the work place as an intern you’re not going to be perfect to start off with that all comes with time and trying different things. Interning helps create and shape you into the career person you will be, employers expect interns to make mistakes and we need to in order to learn. Never be scared to try something new or ask a question because that’s what employers expect you to do in order for you to learn and grow.
So just go out there and try no matter what you have to do or even if you think you won’t get the job there is nothing to lose and everything to gain.”