Professional Writing Advice Part 2: Eden Cox

Eden Cox editor at Executive Media shares her advice for writers on My Interning Life. 

1. Know your audience

Get an article brief from the editor and be sure about what they want before you start. Write a synopsis of your article before you begin so the editor has a chance to alter or refine your focus. Get a copy of the publication you’re writing for and take note of the style, language and intended audience; by all means be interesting and fresh in your writing, but don’t go overboard!

2. Proofreading is your best friend

For extra points, ask the editor for their style guide so you can apply the house style to your article (they’ll love you for making their life easier!). Always proofread your article thoroughly before you send it off. There’s nothing worse for an editor than receiving articles full of spelling mistakes and poor grammar – especially when you’re receiving 30 or so such pieces in one day!

3. Writing to the word limit

Make sure you stick to the word limit; it’s likely that the editor has portioned out a finite space for your article in the magazine, and writing too much or too little will cause problems. If you are commissioned to write 1,000 words, that is how much you should charge for, even if your article does end up being a little longer.

4. Commission 

Don’t expect too much from your commission. Check freelance charge rates through the Media, Entertainment and Arts Alliance and accept that you’ll have to work hard for a reputation as a reliable, interesting and competent writer before you can demand big bucks!

5. Handing off your masterpiece 

And lastly, don’t be too precious about your work because editors will make changes to it. A magazine is complicated and each part has to work with the other parts, so trust them, and accept that your masterpiece might look slightly different in print!


Professional Writing Advice: Eden Cox

I wouldn’t have found my internship at Milk PR without Eden. She referred me on to Milk after seeing an ad on facebook for an intern vacancy. I’m returning the favour and offering some amazing insight for aspiring writers and magazine editors. Eden was ‘thrown in the deep end’ when she landed a promotion as Editor of two magazines at Executive Media. Although Eden didn’t do an internship while at university, she worked hard at Executive Media for three years before landing her job as Editor. 

The Basics Eden Cox, 26, Editor at Executive Media. I am currently the editor of two magazines at Executive Media: Australian Resources and Investment (a quarterly journal for mining and investment professionals), and Clubs and Pubs Manager (a brand new quarterly magazine for hospitality venue managers).

Qualifications Bachelor of Arts (Majors in Creative Writing and History), Postgraduate Diploma of Editing and Communications, Melbourne University.

Dream Job? I very much enjoy being a magazine editor, but, as is the case for most people, my dream job is not the one I have! Someday I would love to be able to support myself as a freelance children’s book illustrator. That’s a long way off, but it’s nice to have goals.

What do you do on a daily basis?

That’s a very big question for me! Working at a relatively small, independent publishing company, I’m involved in almost every aspect of magazine production. My tasks include writing, proofreading, researching, editing, deciding on topics to be covered in each edition, assigning articles to contributors, assisting the advertising department with sales concepts, liaising with printers and giving the final sign-off before press, marketing and distribution, writing media kits, and image-sourcing and other aesthetic considerations.

I also attend the launch of each edition of Australian Resources and Investment, where I meet with readers and potential contributors, which is a definite perk, as I’m treated to a wonderful three-course lunch at the Melbourne Town Hall on a regular basis!

Along with managing two of my own publications from start to finish, I also assist our other in-house editor, Gemma Peckham, with the production of her publications. We work as a team, checking each other’s work and ensuring any advertising is up to scratch. When I have time, I write travel articles for publication in another of the company’s magazines, Caravanning Australia. This sometimes involves working outside of business hours, but I like to keep up my writing skills and grow my portfolio of published work.

What kind of work experience have you had?

At the age of 26, I have already had a pretty varied working life, I think.

When I was 20 and studying arts at uni, I landed a casual job that I loved. My employer was an author writing a novel for teenagers, and he needed a young person’s advice on plot development, characterisation and dialogue. Each week he’d send me a chapter to read and edit, which taught me a lot about writing and how to change someone else’s work without offending them – a fine art indeed! It set me on my path to editing and when he finished his book, I immediately started applying for part-time entry level jobs in publishing.

It was about four months before I was successful (a stressful time, as I wasn’t sure how to deal with being unemployed!), landing a job as a part-time proofreader and office assistant at Executive Media. Over about three years, I waded through the mind-numbing task of proofreading ads and reception duties, and moved on to checking editorial, writing feature articles, and assisting with page layouts. Eventually an opportunity came up for a change when one of the editors went on maternity leave and I was given temporary control of her publication, Mothers Matter, a free lifestyle newspaper for parents.

This proved a great opportunity to discover what being an editor is all about; being a low-revenue, mass market publication, it wasn’t the end of the world when I made a mistake – and making mistakes really is the best way to learn!

I was completing my Postgraduate Diploma of Editing and Communications at this stage, learning the nitty gritty of grammar and structure that most people don’t even notice. After I had graduated, another great opportunity arose; Executive Media’s head editor resigned and I was thrown in the deep end! After a very brief hand-over I was given Australian Resources and Investment to manage, with lots of support and assistance from my managers and co-workers.

Every two months, after working so hard on every stage of the magazine, I still get butterflies and cold sweats when the latest edition is delivered straight off the press, expecting to see a big fat spelling mistake or formatting issue! Mostly that’s just paranoia, luckily!

What advice can you offer to publishing industry hopefuls…

Get your foot in the door whichever way you can. You might start at the very bottom of the ladder, like I did, or do work experience or an internship. It’s a competitive industry, so don’t expect to be climbing that ladder fast – it’s more like climbing a rope than a ladder! I was a proofreader/coffee fetcher/photocopier/general help girl for three years at the same company before I made it up the next rung, but it was worth it.

Once you’re in, work hard; show your employer that you love the work and are willing to put effort in. Don’t be afraid to ask for advice or assistance; the best workplaces are team-oriented, and your willingness to get it right will be appreciated. Importantly, never say no to an opportunity. Even if you don’t think you’re good enough, give it a go and you’re likely to discover that you’re more capable than you thought!

Look out for Eden’s Professional Writing Advice on My Interning Life tomorrow.