Intern Profile: Sophie Shaw

Today’s featured intern is Sophie Shaw. 

Sophie is an aspiring sports presenter and has been networking in the industry since she was 15 years old. She has just finished a summer internship at Cricket Australia and has also interned at Melbourne metro newspaper, The Herald Sun and CrocMedia. 

sophie shaw

The basics

Sophie Shaw, 22, studying a Bachelor of Sports Journalism at Latrobe University. Graduating mid 2014.

Dream job?

TV sports reporter/presenter. Always remember watching Christi Malthouse as a boundary rider for the AFL and that’s what kicked off my desire to be a sports journalist on television.

You’ve just finished a summer internship at Cricket Australia – tell us about it. 

Prior to commencing my work with Cricket Australia I had to do some serious homework. I really had no idea about cricket other than some basic rules so that was my first challenge: preparing. I printed off profiles off all the current Australian contracted cricketers and studied their history and form. I then did the same with the opposing Test teams (West Indies & Sri Lanka).

It was throughout my time at CA that I developing an in-depth knowledge of the Sheffield Shield & Big Bash competitions along with the women’s teams.

My daily jobs would begin with monitoring all of CA’s social media sites, updating these social pages and the official CA website with news and relevant content, providing live scores and updates throughout Test matches, Sheffield Shield, Big Bash, Ryobi Cup and Women’s World Cup competitions, writing articles and creating photo galleries for website, and assisting with events/marketing/PR.

I worked with camera crews on match days to film segments for CATV (CA youtube channel) and I also had to work with a team to develop and implement effective social media strategies and identify opportunities for growth. I also learnt to use photo and video editing tools as well as having complete control over the CA website. Everything that had to be added or changed on the website had to go through me.

Tell us about your previous internship experiences at CrocMedia and the Herald Sun.

My roles at CrocMedia and in the AFL department at the Herald Sun were actually quite similar. I was with CrocMedia for one day a week for most of the 2012 AFL season and I spent four weeks full-time working with the Herald Sun in February 2012.

At both of these internships I was sent out to AFL press conferences. For CrocMedia, I had to record the interviews and then edit what I believed to be the best parts of the presser for distribution. At the Herald Sun, I was sent to the pressers to find a story. At the start I found myself getting pushed to the back of the back and being too nervous to open my mouth but the end I was claiming my position up the front and demanding some answers. It would make the story that I would have to file within 20 minutes much easier to write when I knew what I was looking for.

At my time with the Herald Sun, I was also given the opportunity to attend AFL matches with high profile journalists and sit in the press box where I would watch how they went about planning and then writing their match reviews. Their stories would need to be filed within minute of the game finishing so it was very interesting to see how they do it. I once spent a night in at the MCG in the press box with Emma Quayle (from The Age) where I was her shadow for the night. The match was going one way right up until the last quarter, and it was amazing to see how Emma so calmly started all over again.

You’ve interned with some big media organisations – take us through your application process. 

What I have found is that each opportunity I have been given has always led me to another, so I’m lucky that I started when I was 15 years old. You’ve got to be so determined and willing to put yourself out there. It is so hard to make it in this industry and nothing is going to come easily so I’ve never ever been afraid to ask for help. Although you may feel like you’re ‘annoying’ by continually ringing or emailing people but you’d be surprised how many people or organisations admire your desire for hard work.

I will always begin internship applications with an email, and then a follow up phone call if I haven’t heard back from them. I will always send the email with my updated media CV attached and a cover letter in the same document. My cover letter explains what I am currently doing at uni and what my career goals are. In the actual body of the email, I write a very brief description of what I do and what I’m after and I always explain that I’d be happy to have even one day of work experience if given the opportunity. Then I inform them that my CV is attached and the rest is up to them.

What is the most important thing that you learnt while interning that you didn’t learn from the classroom?

I think my internships and placements have really given me the confidence required to work in the media field. Absolutely nothing is better that on the job experience. I was never taught at uni how to hold my head high, walk into an AFL club with 15 male journalists and interupt the likes of Mark Robinson & Julian de Stoop to make sure Chris Judd answered my question in a press conference. Or how to tactically pick your spot and hold strong as other journalists try to push their way to the front.

My first press conference was outside North Melbourne Football Club and as head coach Brad Scott walked out to get in position, I casually headed towards him with the other journo’s around me. It wasn’t until I was literally blocked out by people standing directly infront of me, or having microphones held infront of my face so I could no longer see anything, that I realised I need to claim by spot in order to be good at these. You’re not going to be seen or heard standing at the back of the pack.

The pressure of deadlines is also something you learn that no book or teacher can. When you need to ‘break’ news and you’re in a situation where there may be up to five to 10 other news outlets there wanting to do the same you have to be accurate and quick.

And lastly, networking. No one can teach you how important networking within the media acutally is. Branching out, meeting people, introducing yourself and getting your name out there is something you have to do.

What’s next for you? 

I’ve been continually dedicating my time to interning since a young age so honestly I’m taking my foot off the pedal for the time being after my four months at Cricket Australia over summer and going into my final year of uni. I’m lucky that I have built my resume to what it is today so I’m happy with it for now. In saying that, I have volunteered to write casually for the VFL when needed and am currently looking into the Wallabies v Lions Tour in June this year.

I’d love to be able to gain some on camera experience somewhere enabling me to create a showreel for future job opportunities. This type of work is extremely hard to find but I’m determined to do so.

Sophie shares her advice 

I think I’ve mentioned it 10 times already but you have to network. Don’t be afraid to contact people or ask for help. Showing you have the passion and dedication is the best trait you can have to begin with and then doing something to make sure they remember you. 

I always say what Emma Quayle told me when I asked her this exact question, “know your stuff.”

There would be nothing worse than being given the opportunity to intern and then having no idea about the sport or what is going on. Research and be prepared to learn and don’t think you’re already an expert. You might love footy and have followed it since you were four years old but be prepared to learn to accept criticism. 

You can follow Sophie on Twitter. 


NewsLifeMedia 8-week Internships

Screen Shot 2013-04-03 at 8.00.59 PM


NewsLifeMedia, the lifestyle publishing arm of News Limited, is offering an eight week internship program during which you can work with super brands like,,, body+soul, Vogue Australia, GQ Australia, Sunday Style, Country Style and delicious, to name a few.

Placements will be in the marketing, advertising, editorial, circulation and design departments.


You’re a final-year tertiary student from
a Media, Communications, Advertising, Design or Business-related degree (you must be enrolled in a course relevant to the field you are applying for).

You have an excellent academic record. You’re an enthusiastic self-starter and team player.
You’re a strong communicator with a capacity to understand business strategy. You have a passion for communicating with your audience.
You’re active in social media.


Monday May 6 to Friday June 28, 2013, two days per week. Days are flexible depending on your existing work and study commitments.


Please send us your answer + ONE other document (in Word or PDF format) that includes your CV, a copy of your year 12 results (UAI or equivalent), a current academic transcript (an unofficial version is acceptable) and, in order of preference, a list of the two departments you would most like to get experience in.


Send your applications to by 9am, Monday April 8, 2013.


Shortlisted candidates will be contacted by Friday April 12, 2013. Interviews will be held at the NewsLifeMedia offices in Alexandria on Tuesday April 16, 2013.

To view the ad click here. 

My Interning Life: Contributors

Hi Interns,

Please welcome to the My Interning Life team Remi and Isobel who will be contributing to the website, social media pages and the upcoming MIL event.

I’m really excited about how well My Interning Life is going so I need all the help that I can get! You might remember Remi who was my very first featured intern on this blog and Isobel who moved to Sydney to intern.

About Remi


@remikins Assistant Victorian State Manager for Live Below the Line.  In my final year of PR at RMIT, I’m a lover of good food, cheap cocktails and cute dresses.

“You have brains in your head.  You have feet in your shoes.  You can steer yourself any direction you choose.  You’re on your own.  And you know what you know.  And you are the one who’ll decide where to go…” – Dr. Seuss

Previously a coffee girl at Glamourflage Cosmetics, Milkk, Style Counsel, and now, The Oaktree Foundation.

Dream job? Somewhere I can use my PR prowess and fabulous communication skills to make a positive contribution to society.

About Isobel

296845_10150854865005294_532365293_21310454_1319469924_n@isobelloschiavo Currently an intern at Ogilvy and Flourish PR. I am also about to enter my final year of PR at RMIT. I am a social media junkie, self-confessed Kardashian expert, iPhone dependent, shopaholic with an addiction to coffee and dreams of living in NYC. Follow me on Instagram @isobelloschiavo.
“If it scares you, it might be a good thing to try.”
Previously an intern at Burson-Marsteller and law student at VU, I now spend my days as a counter girl at a retail job in between interning.
Dream job? PR at NBC in New York City.

Intern Profile: Kristy Slater

Kristy Slater is a passionate sports fan who was invited to tweet for the Adelaide Strikers in the recent Big Bash League season. 

The self- confessed ‘cricket tragic’ gives an insight into her experience with the Strikers. 

With such a passion for the sport industry, in particular Cricket, it was an opportunity that I didn’t even think twice about.

photoFrom an early age, I remember playing sport at school, going to watch my brother and cousins in their chosen sports as well as going to local SANFL football matches before the Adelaide Crows came into the AFL competition where I would go with Dad when my uncle couldn’t.

You could say I lived and breathed sport from such an early age.

It was only late last year that I was on the way home from work where I have a private message sitting in my Twitter inbox asking if I would be interested (as well as others) tweeting the Summer away for the Adelaide Strikers in the Big Bash League.

Big Bash League Season 2012/13, (was) on its second year where eight teams in totally play for the shiny trophy and a spot in the Champions League and this year the Adelaide Strikers wanted to do something different when it came to Social Media. In fact, something that no other team has done.

A team of eight active Adelaide tweeters with an interest in Cricket got the chance to be a part of the “Twit Pit” and got to sit in the Press Box at the SACA at each home game.

10-141011_Strikers_LogoThis gave us the opportunity to tweet from our own twitter accounts ball-by-ball live score updates, update photos, and give our followers running commentary throughout the games. This also gave our Adelaide Striker audience a chance to see what was happening behind the scenes which most people don’t get to see.

With Social Media more active than ever before, this saw the Adelaide Strikers Twitter and Facebook pages grow in numbers and many have participated in conversations with us by using specific twitter hashtags.

It was an experience that doesn’t come by often and when your name is put forward; you know you must be doing something right!

I look forward to participating in “Twit Pit” again for BBL|03, and who knows, you might be sitting right next to me, tweeting away.

 You can follow Kristy and the Strikers on Twitter. 

5 ways to nail your internship

5 ways to nail your internship by Gabrielle Tozer

1.     Pinpoint your drive: why do you want to work in the media? Knowing this will help you to stay focused and hardworking during your internship, especially during those times when it feels like an impossible industry to crack (which is a lot – but if you work hard then it pays off, I promise.)

2.     Take initiative: don’t wait to be asked to do something during your internship. Offer help. Write something and show them. Ask what the journalists need assistance with and get involved – even if it means transcribing, photo-copying or coffee runs. You never know who’ll you meet along the way.

3.     Work hard – damn hard: this one should be obvious. If you’re bludging on Twitter/Facebook during your internship then forget about scoring any paid work later on – and yes, everyone probably saw you slacking off. The beauty of open-plan offices, eh? Knuckle down and work during your internship, after all you won’t build an impressive writing portfolio watching YouTube videos of kittens climbing into boxes.

4.     Follow up: maintain a relationship with your internship coordinator by checking in after your internship wraps up, thanking them for assistance and asking about further opportunities. Stay on their radar. Just be careful not to cross over to the borderline stalker category (daily emails or phone calls, anyone?). Send one email, and, if you haven’t heard in a week, wait – yes, trust me on that – then send a short, polite follow-up.

5.     Reflect on the good (and the bad) – then learn from it: what lessons did you learn during your internship? Sometimes the worst experiences still provide great lessons (maybe you’ve learn what not to do later in your career?). Write it all down and put it into practice at your next internship or, fingers crossed, job! Good luck.

Screen Shot 2013-01-20 at 2.38.48 PM

Gabrielle Tozer (née McMillan) is a Sydney-based magazine senior features writer and soon-to-be YA author. Her debut novel hits shelves and kindles in February 2014. When Gabrielle’s not working fulltime, she’s writing the sequel (and weeping over her laptop).
Visit and for more information on her magazine work and books, and to engage with other writers. Gabrielle’s currently cheating on her manuscript with Twitter, so come say hello via

Intern Profile: Jasmine Ceni

This week’s featured intern is Jasmine Ceni. Jasmine is an avid sports fan, focusing on all different types of sport all year round. 

Jasmine recently accepted an interning position with the Melbourne Victory Women’s team. Today she shares how she scored her internship by connecting with her future employer using professional networking site, LinkedIn. 

My Interning Life

The Basics

Jasmine Ceni, 20 years old. Currently completing a Bachelor of Arts majoring in Journalism and Public Relations at Deakin University.

Dream job?

Sports Journalist

How did you find out about your internship with W-League? 

I followed the communications officer of the Melbourne Victory W-League team on LinkedIn and he approached me with an interning opportunity which I took without hesitation. I always wanted to get into sports journalism however wasnt too sure about the W-League at first (I hadn’t watched a women’s football game ever before and wasnt sure what to expect) however I’m glad I took the opportunity. Women’s football has grown on me and will hopefully gain some more coverage in the future.

Is LinkedIn a useful tool for connecting with prospective employers and internships? 

Definitely. Within a week of joining LinkedIn I was offered the internship, I don’t believe I would have found the opportunity any other way.

Tell us about what you do on game days

I control The Football Sack’s Twitter account throughout the game – list teams, yellow and red cards, goals, substitutions and interact with fans as much as I can. I also complete a match report at the conclusion of the game and can (if I needed to) interview players and coaches at the end of the game.

How are you juggling your internship, uni and casual work? 

I work three days during the week, studying for my university trimester subjects on my days off and, intern on the weekend at Melbourne home games. It is a fair bit to juggle however I can’t complain too much as I’m very lucky to have the opportunity to do something I enjoy. As I only report on Melbourne home games there are weekends where I don’t have to intern which also makes it a little easier to catch up on uni work.

What do you like to do in your spare time?

Not too much spare time on my hands at the moment but I’m a huge sports fan so usually watch or attend sporting games, spend time at the beach or catch up with friends.

Jasmine shares her advice:
Take any opportunity that comes your way because you’ll never know what you’ll get out of it. Join as many social networking sites as you can to build relationships with potential employers or workmates. Hard work always pays off in the end.

You can follow Jasmine and the Melbourne Victory W-League team on Twitter. You can also check out Jasmine’s articles on The Football Sack

My Interning Life: Ben Cuzzupe

Today on My Interning Life, Ben Cuzzupe tells us in his own words how he chose to chase his dreams over attending university classes. 


My Interning Life Guest Post

This blog quite possibly could be the key to everything you ever dreamed of being.

Some of the advice within these pages can kick down doors that you’ve only ever seen before in your dreams.

However, you might not get that internship you’ve been after. It’s a very competitive world, so some have to prepare themselves for when it all doesn’t go to plan. But even then, your own hard work and creativity can come to the forefront.

Many of the suggestions previous interns have made, is that you start your own blog or creative outlet for your ideas. Bound For Glory is an example of what can happen when you stick to something instead of a traditional internship.

In March of this year I had begun my first year of university at La Trobe, and at this point I didn’t have my license, so two hours on that ride. With the help of a team like-minded journalism students, amateur football writers and bunch of other BigFooty forum-ites along for the ride, set up ‘Bound For Glory’, an AFL radio program on SYN FM out of RMIT over the summer.

One day, as we were planning our first episode to coincide with the season launch at the end of March, one the people on the show, who is an employee of the North Melbourne Football Club notified me of an event. (Some clubs media policies vary from the rigid and selective, to the open and carefree; and North Melbourne was one of the latter.)

He began to tell me about an Open Media Day that the club was having, where all of the players and the coaches would be gathered and I could pick openly from whom to speak to for our opening show, regardless of if I had fifty years or minutes of experience. It was the perfect opportunity, the one opening to get the show off the mark and pull a substantial audience for ten people broadcasting something out of the middle of nowhere, right off the bat.

The one flaw in the plan was that I didn’t own a recording device and the next day of university I had a tute that was critical to my marks for the semester. The thoughts dangled and wavered for a couple of days, but I stuck to Uni until I came to the day before the Open Media day.  It was either the Upfield train or the Heidelberg train or whatever people in the northern suburbs use to get from one place to another; and for some reason instead of ending up at Flinders Street so I could change to get on to the Sydenham line, it ended up at Melbourne Central.

The ultimatum rattled around in my head for the past couple of days, in which I decided to make a choice in the blink of an eye:
Go to my tute the next morning, in which I would be placed in groups for the most important assignment for my semester, or ditch the class and University for a year to go interview football players.

I’ll never claim divine intervention or it was the most resoundingly intellectual decision either; but I got off the train, walked into a shop on Little Lonsdale Street, haggled down the price for the digital recorder and made up my mind.
Defer from University for a year to run the radio show along with a talented but mostly untried team, and make some contacts in the industry.

What seemed to be one of the most utterly insane decisions that I had ever made in my life, in retrospect nine months later turned out to be the smartest one I ever made. That day I interviewed several players (Sam Wright, Todd Goldstein, Matt Campbell) and coach Brad Scott.

In the space of a week, our opening show went from looking to fill air time with awkward conversation, to having a lengthy interview with Age journalist and one of the most humble people I’ve ever met, Rohan Connolly, (who got out of bed quite early on a Saturday morning to hang around a recording studio riddled with faults and a bunch of caffeine addled students), Warney of DT TALK (fantasy football analyst) fame, St.Kilda star Nick Dal Santo and the other interviews I and one of the co-producers had collected on that day.

We added some others to our team of the course of the year and we managed to interview AFL, journalists, umpires, presidents, players and many other people from the TAC Cup and the VFL. Most importantly, we grew as a team and our writing, recording, presenting abilities and audience increased tenfold.

The bubbling chemistry that this team of talented, optimistic, honest, ballsy, funny and outright insane people grew again when one of us, Matt Marsden, decided to launch and run an independent news/ opinion site in July of this year.

We’re a decent chance for AFL media accreditation and sponsors next year too, but even if it doesn’t happen, we’ll just grow again because you can’t contain that sort of raw energy and enthusiasm that exists with the idealistic and driven.

In the age of the internet, the information and ideas are now democratized and everyone is an artist of some sort.  The old guard (newspapers, television, radio) are struggling to see that regular people with regular lives can create the same, if not better magic that’s created in professional environments.

I don’t want to be the editor of the Herald Sun, or rally against the system where a professional journalist have slaved their whole lives to create fantastic paid content. The whole point of this is to create interest in the job and profession, and to give nobodies a leg up and a beginning into this confusing and fast paced medium.

I hope to someday do a proper internship elsewhere, but for now, this is more than enough. Get online, get creativity and the rewards will come.

Ben Cuzzupe is the Executive Producer of @BoundForGloryFM and a contributor for the @BoundForGloryNews. You can also follow Ben on Twitter.