Intern Profile: Alison Coffa
Posted: August 26, 2013 Filed under: Intern Profiles Leave a comment
Alison Coffa is a 20-year-old who will soon complete her Bachelor of Arts degree at Deakin University. At her internship with Pesel and Carr, Alison has been able to have a more ‘hands on’ experience. Alison also credits interning with helping her have more confience in her ideas and abilities.
The Basics
Alison Coffa, 20, Bachelor of Arts (Media and Communications) majoring in Public Relations and Journalism at Deakin University.
Dream job?
I haven’t quite figured that one out yet, but if I could combine my passion for communications and the media industry with my love for music, theatre and the arts, then I’d be pretty happy.
Tell us about your internship at Pesel & Carr
I’ve been at P&C for six months now, gaining an insight into life in an agency and working with a variety of clients on a whole range of different projects. From media relations, to copywriting and collateral development, to publicity campaigns, to investor relations, and to visual identity projects, I’ve had a chance to experience many different aspects of the industry within the one company.
What do you do on a daily/weekly basis? Being an agency, it is hard to describe an average day because every day is so different. First thing in the morning, I catch up on my emails and sort out anything that urgently needs to be worked on, then turn to my trusty ‘to-do’ list. I picked up a habit from a colleague at P&C to have a running list on a notepad that I just add to and change around as I need. This allows me to coordinate tasks that run over multiple days in the office. Some of the regular tasks that happen more frequently are media monitoring of the major daily papers, internal account meetings and keeping up to date with industry news. Other activities can include anything from compiling media lists, writing media releases, following up inquiries to journalists, attending events, client meetings, writing copy for websites and collateral material, coordinating third parties like designers and photographers, and administrative tasks like meeting reports and campaign evaluations.
Pesel & Carr is a small firm of around seven employees, have you found it beneficial for you as you’ve gotten to be more ‘hands on’? Definitely, I really believe that a major reason my internship has been so beneficial is because I’ve been able to have such practical experience in my time there. This is my first internship and I’d heard horror stories from students at other companies doing nothing but photocopying and coffee runs for weeks on end, but from the outset P&C made me feel welcome and like a valuable member of the team. I’ve been able to work on real client projects and more recently I have even been able to take responsibility for some tasks myself. The smaller staff group at P&C has also helped me in developing really positive working relationships with the others.
What has been the most valuable learning experience you’ve had while interning at Pesel & Carr? It really is difficult to narrow it down to one event as the most valuable. I think simply the experience of being in a firm and experiencing the daily ‘ins and outs’ that happen in the office is a major learning curve. Studying PR can only teach you so much about developing key messages, writing in a professional style and preparing media releases, but it’s not until you experience it yourself that you realise – sometimes the journalist doesn’t answer the phone. Sometimes no one responds to your media release. Sometimes some major news breaks the day you’ve sent your release out. There’s a lot that can just happen in the daily life of a PR practitioner that you don’t really learn until you come across it.
I can say that I’ve probably developed more than anything a greater sense of confidence in my own abilities and ideas as I’ve successfully called journalists out of the blue and arranged media opportunities, crafted my own media releases and seen them have an effect, or seen my own ideas come into fruition in a campaign. Uni has helped prepare me
in a theoretical sense for the industry but the practical skills and ability to apply this theory has really only developed since I’ve been working with P&C.
Tell us about your volunteer position at Theatrepeople maintaining their social media channels: Theatrepeople is a national website based around the Australian theatre and performing arts scene; posting audition notices, show reviews, feature articles, photos and videos from professional and amateur theatre companies. I came on board with Theatrepeople in 2011 as Communications Manager. My role involves the upkeep of the Facebook page and Twitter account, and since I’ve been working with them, the Facebook page has gathered around 3,000 more followers (reaching over 11,000 total). Engagement has always been key with the Facebook group, and many of our posts revolve around asking questions of our followers and starting discussions between them. The Australian amateur theatre scene in particular is very community focused so it is great to see people making connections and having real discussions and debates over relevant issues on the TP Facebook page.
What’s next for you? Will you do more internships? I finish my degree this year (seven weeks of classes left) so at this stage I’m not entirely sure what next year is going to entail. I will probably be job searching from this point but I won’t rule out another internship if a good opportunity presents itself. Over the last few years, I’ve been working a number of jobs as well as interning and uni, so I’m hoping that whatever next year brings my way, there will still be some scope for flexibility and variety.
Alison gives her intern advice:
You just have to keep your eyes and ears open and put yourself out there. It’s tough, but the truth is that there are probably quite a few students in your course, so anything you can do to differentiate yourself from your classmates will put you in good stead for the future.
Go to networking events (and talk to people), take a short course, read industry news, write a blog, or volunteer in something completely unrelated to your degree! I’ve been doing a lot of this in 2013 in particular, but I often wish I’d started earlier.
Also ensure you have the basics sorted. Employers in communications are always on the lookout for strong writing skills, so find any opportunity you can to practice and hone your writing – especially if there is the potential for publication. Writing an article for your uni magazine shows you can fit a brief, work to a deadline and put together a coherent piece – and it also gives you something to add to your folio when someone asks you to bring a writing sample to an interview.
Follow Alison on Twitter.
Confessions of an intern
Posted: August 9, 2013 Filed under: Aubrey, Industry Professionals, Intern Profiles | Tags: Aubrey Hamlett, august 2013, confessions of an intern, confessions of an intern girlfriend magazine, GF mag, Girlfriend Magazine, girlfriend magazine august 2013, internship girlfriend magazine, the insider girlfriend magazine Leave a commentCheck out the August issue of Girlfriend magazine to read the article, ‘Confessions of an intern’ which includes the interview Claire Starkey conducted with me.
Read part one and part two.
Where are they now? Kahla Spooner
Posted: July 29, 2013 Filed under: Industry Professionals, Intern Profiles, Where are they now? | Tags: Community and social media coordinator, fernwood, Fernwood Fitness, fernwood social media, Intern, Internship, Kahla Spooner, PR, Public Relations Leave a commentWhen we first met Kahla Spooner she was a “self confessed coffee addict, fitness freak and loves a spontaneous adventure.” Kahla had completed several PR internships across a variety of organisations. Two years on, Kahla tells us in her own words, about her journey finding a job and the pathway she chose that lead her to landing her current job as Community & Social Media Coordinator at Fernwood Fitness.
Where are they now? By Kahla Spooner
It seems like a lifetime ago when I was last interviewed for MIL but what a journey the past two years have been! Unlike most interns, I didn’t transition from University to the industry immediately; instead I have worked my way up the corporate ladder. After graduating and completing my internship with Milk PR in 2011, I found it extremely challenging breaking into Communications/PR world – even with the amount of practical work experience I had behind me, instead I opted for an alternative route.
With a passion in health and fitness I applied for a basic sales role at my local Fernwood club and within a few weeks the National Sales Manager (at the time) got a hold of my resume and called me in for an interview. During the interview stage she told me that I was over qualified for the role and promptly created a new role for me. She took me under her wing and two-weeks later I started working full-time as a National Sales Trainer with Fernwood.
With a strong desire to grow with the business and learn as much as I could, I remained committed to my role embracing and learning anything and everything that would assist with my professional development. I was fortunate to work throughout VIC, NSW and SA undertaking sales training with teams from all departments. Within a few short months my role advanced, moving into management followed by operations training and club development.
When I was working in clubs, much of my focus was based on local area marketing, cross promotion opportunities, sales training, implementation of policies and procedures, networking and brand management, all which I found to be extremely beneficial enabling my communications and PR skills to shine. The growth over this short period allowed me to learn a lot about my own capabilities and the experience truly shaped me for the better; expanding my skills and qualifications further than I would have ever imagined.
After almost two years working for Fernwood, a career opportunity arose in the Marketing department in our National Support Office. Wanting to always revert back to my communication roots, this deemed a fantastic opportunity to utalise my extensive knowledge of the business and apply for a role that nestled perfectly with my qualifications. After a three-stage interview process, I was successful and am now currently working as the Community & Social Media Coordinator for Fernwood Fitness (so yes, I actually work on Facebook and Twitter every day).
Sounds like a pretty sweet gig, right? Well it is and I honestly I can’t complain, Fernwood is a great company to work for, but managing social media platforms can actually be more challenging than many people think. My day-to-day tasks involve managing our main Facebook pages, overseeing and moderating our other club pages, managing posts for our Twitter, Instagram and Pinterest feeds, content creating, community engagement through our internal forums and social media sites, utilising analytics and insights to measure growth and performance, media monitoring, managing online campaigns and competitions, providing excellent customer service and staying abreast of new trends. Working in our head office also means I’ve had the opportunity to be a part of projects in other departments like working on-site for video and photo shoots, which is always so fun!
My advice to others taking a similar road to me is to always remember the path that you’re on. Taking an alternative route can back-fire as many people can get caught up in the financial gain of a job opportunity, get complacent and lose sight of where they started in the first place. For me, I always knew the direction I needed to go, so while I may have taken a couple of turns along the way, I ended up exactly where I wanted to be. For now this is a fantastic opportunity to learn and grow from great mentors and industry professionals and I’m looking forward to all the amazing possibilities to come.
You can follow Kahla on Twitter and read her internship post here.
Intern Profile: Peter Williams
Posted: June 24, 2013 Filed under: Intern Profiles | Tags: Ben Cuzzupe, bfg, Bound for Glory, bound for glory news, herald sun, herald sun intern, Intern, Internship, Journalism, Monash University, print, Radio, radio programme, rising stars, SYN FM, the leader cheltenham intern, write for bound for glory Leave a commentPeter Williams, a journalism student from Melbourne, has experience with many different mediums, including print, radio and online journalism. In addition to the work he does writing opinion-based articles, Peter is responsible for the Rising Stars section of Bound for Glory News.
Establishing some great contacts and learning skills, his prior experience has helped him with both his current writing for Football Federation Victoria and co-producing the Bound for Glory radio show. With a Masters of Journalism on the cards, Peter is looking to improve his CV and hopefully make a full-time career out of Bound for Glory News. Peter tells My Interning Life how he found his passion for journalism.
Internships are an amazing way to open doors that you never thought were possible. When I was 14 years old, I applied to work at The Leader in Cheltenham. I was told by many in the industry that it was only for 16 year olds. I didn’t hold out much hope, but within a week I had a call from the Sports Editor, Paul Amy. He loved the samples of writing I had sent and wanted me to work for a week there. It was a fantastic experience to be a part of the newsroom, something that kids my age never got to experience. I knew from that moment on, I wanted to be a journalist.
In Year 11 at the age of 16, I applied to work for a week at the Herald Sun. This time it was my careers teacher who told me that the chance of getting there was close to nil given the preference given to metropolitan students. Hailing from Mornington and far from a private school, it seemed a long shot to get in. But once again, I was pleasantly surprised that I had received an internship there for a week. While the week was enjoyable, I soon learned that the metropolitan papers were less hands on than their suburban or regional counterparts.
I finished Year 12 in 2008 and got into my first preference of Bachelor of Arts (Journalism) at Monash University. Over the three years of 2010-2012 I majored in journalism and public relations while also enjoying history and marketing. There were huge differences between the subjects, but that’s what I loved about it. For the first two years at university I guess you could say I was still sort of in limbo as to where I wanted to be. I knew I wanted to write, but had just cruised along and expected it to all sort of fall into my lap like the other placements had. I soon learned that you can’t afford to be complacent in the industry and that hard work and not necessarily ability will get you there.
Towards the end of 2011, I was still working at a regular casual job at KFC with very few contacts and writing positions. I was achieving credits and distinctions at university in my favoured writing subjects, but I guess you could say I knew what I had to do to get them but I soon realised, a mark on a piece of paper isn’t going to get you a job.
In December, 2011 my whole world changed.
I was on BigFooty, an online football forum when I noticed a thread started by another MIL member, Ben Cuzzupe. At that time, I knew him as ‘GreatBradScott’ and he was looking for student journalists and keen footy fans to start a radio program on the Student Youth Network (SYN). Given I had been waiting for some sort of opportunity to present itself, this was my chance. Despite having filled the positions, Ben allowed me to come on board as a co-producer given my experience with radio journalism at Monash. It was through this Bound for Glory group that I have met many friends.
As I started to complete my course, I knew what I wanted to do. It wasn’t going to help my hip pocket or give me a 9-5 office job, but it was going to be something I loved doing. When the Bound for Glory team through the guidance of another BFG member Matt Marsden, started a website called Bound for Glory News, I immediately wanted to become as involved as I possibly could and started up a Rising Stars program for the 2013 season.
The Rising Stars program would involve getting a team together with the help of fellow BFG members Ashleigh Craven and Jourdan Canil to help scout and report on the TAC Cup. Without the help of these guys, this would never have been possible. Rising Stars would not only provide our readers with comprehensive information about the upcoming draftees in the TAC Cup, but also provide students with the necessary experience that is needed to gain a job in the uncompromising journalism industry.
A few months in, the team have about 20 writers who are keen footy fans that love writing about our great game. Over the next two years, I have a vision to expand the Rising Stars program to state leagues around the country so Bound for Glory News can provide the most detailed information on the future stars of the AFL.
My biggest message for all those aspiring writers and journalists out there is when presented with an opportunity, grab it with both hands and don’t look back because it could just change your whole career and life.
Peter and the Bound for Glory team are continually looking for writers who love footy and are determined to make a break-through in the industry. For those who are keen to join a team that gets over 5,000 individual views a month, you can contact Peter via email: pawil5@student.monash.edu or follow him on Twitter.
You can also check out Peter’s Rising Star articles.
Intern Profile: Emma Bedson
Posted: June 17, 2013 Filed under: Intern Profiles, Internship Alert | Tags: Emma Bedson, how to get an internship at one green bean, how to get an internship at two birds talking, mango/ddb melbourne, Melbourne, one green bean, PR, Public Relations, RMIT, RMIT University, Sydney, sydney pr internships, two birds talking, undertow media, undertow media internship application 1 CommentWow. Has this girl got an impressive PR internship CV or what?
Read about Emma Bedson’s various PR internship experiences and see which company she highly reccomends for interns.
The Basics:
Emma Bedson, 20, currently studying a Bachelor of Communications (Public Relations) at RMIT, graduating in October this year.
Dream job?
Top boss at a consumer PR agency. Or perhaps Founder/Director of my own PR agency. The possibilities are endless…
You’ve had a busy interning life over the past year, tell us about your internships
Two Birds Talking
My first internship was at Two Birds Talking. I was the typical PR intern -running coffees, media kit packing, phone handling, booking and receiving couriers, editorial monitoring, database updates and so on. I assisted on a couple of events for Kookai and Nike. Whilst I liaised between their Melbourne and Sydney office during this internship, I had a chance to work at Two Birds Talking’s Sydney office as a fill-in PR co-ordinator. I hit the ground running at that time working directly on Kookai and Lovisa. If there is anything that I got from Two Birds Talking, it was MEDIA IS KING.
One Green Bean
Throughout the first half of 2012, I confirmed an internship with One Green Bean. I saved up for six months to pay for accommodation, flights and living expenses to intern full time with One Green Bean. During this time I prepared press kits and coverage reports, assisted with the production of events and performed admin and ad hoc office duties. I worked on a number of clients such as IKEA, Dunlop Volleys, Virgin Mobile and CBA. One Green Bean definitely showed me the difference between Melbourne and Sydney based PR.
Undertow Media
I interned with Undertow Media briefly before going to Sydney last year. On my return, I came back as a contractor to assist their account co-ordinator on Mt Hotham, Kathmandu, Tupperware and Domaine Chandon. It was at Undertow Media where I learnt what the role of a junior PR professional is really like. I pitched to media on a daily basis, refined my writing skills, contributed to campaigns, proposals, brainstorms and meetings. I was also responsible for account administration & reporting, which inspired me to write my third year undergraduate thesis on PR measurement and evaluation.
Mango/DDB Melbourne
This has been my most recently internship. Having vast industry experience prior to Mango, the team delegated tasks to me not usually given to interns. I worked across a number consumer accounts creating, pitching and following up media materials. I secured multiple pieces of coverage both in print and online. I spent an extra week at Mango working with their social media team to create content and see how social media runs within a PR agency.
What was it about working at a Sydney based PR company that attracted you?
I researched a lot of agencies in line with the area of PR I’m interested in. Most of them are based in Sydney so I emailed a couple of dream agencies for an internship placement. I have previously lived in Sydney and have friends who live up there so making the temporary move up there was more exciting and thrilling than daunting. I loved the entire experience and would do it again in a heartbeat. Moving up to Sydney permanently after I graduate is high on my to-do list.
How did you juggle university course work and paid work while interning?
It’s challenging but it can be done. I wrote a lot of to-do lists and time management was crucial. I will admit there were more than a few all-nighters to get the assignments done but I managed to juggle it all. In fact, I actually prefer the adrenaline rush. It makes you more accountable to your tasks and there is no room procrastination.
What was your most valuable internship experience so far and why?
My time at Undertow Media was the most valuable experience, especially when I was contracted to assist one of their juniors.
I immediately felt part of the team the minute I stepped into the office. I gained a strong sense of responsibility and accountability for everything that was thrown at me. My time management skills were definitely tested (a crucial skill to master so I advise to get on top of it ASAP). Nonetheless, I completed tasks with a passion because I wanted to prove to myself and my colleagues I could handle agency life.
Undertow Media taught me so much about the industry and how to operate in PR. I recommend Undertow Media to anyone interested in a PR internship, I would safely say they have one of the best internship programs around.
Tell us about your favourite client pitch you got to work on and what you learnt from it
McDonald’s has been one of my favourite accounts to work on. I really got to own a project where I wrote media material, pitched to journalists and secured multiple pieces of coverage. I was able to learn how to develop relationships with journalists (a true love-hate relationship) and refine my writing skills. It was so rewarding seeing coverage and knowing you had some input in making that happen.
What’s next for you?
I don’t have any internships confirmed for the near future but you never know what’s around the corner. Right now I’m focusing on completing my thesis and graduating but I’m sure I’ll slip in a few more placements before graduating.
Emma shares her advice for other aspiring PR pros;
There have been so many quotes to get me through my interning ‘journey’. My mum told me this quote just before cold calling an agency and it has resonated with me ever since:
“Sometimes all you need is 20 seconds of insane courage and I promise you something great will come of it.” – We Bought A Zoo
For anything you want to achieve, it’s always going to be ‘no’ until you ask. No matter how whimsical your ambitions may be, throw yourself into the deep end and you never know what may come out of it.
You can follow Emma on Twitter and ask her any questions about her internship CV. Emma Also reccomends interning at Undertow Media – click here to apply.
Intern Profile: Jack Lucas
Posted: June 3, 2013 Filed under: Intern Profiles | Tags: gold coast, Gold Coast Titans, gold coast titans internship, Griffith University, how do i intern at gold coast titans, Intern, Internship, Jack Lucas, job hunt, Melbourne, queensland, regional queensland, sports internship Leave a commentJack Lucas 22, is an aspiring PR professional who has recently moved from regional Queensland to Melbourne to pursue his dream job of working in the sports industry. Jack is currently on the job hunt and MIL wishes him all the best in his job search.
My Interning Life by Jack Lucas
I’m Jack Lucas, and I graduated from Griffith University on the Gold Coast with a Bachelor of Communications in 2012. During my final year I undertook an internship with the iSelect Gold Coast Titans (NRL) in second semester. It certainly made my last semester a busy one but very rewarding at the same time.
We had a choice of where to do a Public Relations internship through a list Griffith provided or source our own independently, at the time I didn’t even know if their would be a PR related position at the Titans or if they took on any interns at all so I shot through a quick email to Titans reception and was put in touch with Organisational Development Manager Paul Crane.
I had an interview with Paul and Media Manager Adam Gardini who I’d be working with during my internship. The interview was a pretty casual meeting and it certainly helped that I’m a mad rugby league fan, it’s important to put across your personality alongside your knowledge and skills, I put myself out there and was given the spot over another applicant because both Paul and Adam thought I’d be able to establish a better back and forth rapport with the players than him.
I went in to Titans HQ two or three days a week during my internship and my duties were whatever Adam needed me to do. His phone is ringing non stop so there was a fair bit to do however we quickly established a weekly routine of core jobs to be done by me. They included inviting media to team announcement press conferences, releasing team lists online through the official website and social media channels, media releases and media calls for “captains runs” and promotional events, a team history story against upcoming opponents and any story you could put together from quotes after press conferences, I’ve put a couple of links at the bottom for examples. Basically everything I had previously studied in PR was put into a practical situation.
In real world situations you’ll learn things you can rarely learn in a lecture hall. We had a few dramas to deal with including player’s behavior, a CEO changeover, media reporting financial difficulties and inaugural recruit and captain Scotty Prince defecting to another club. I got a valuable experience in how to handle the media in situations like these, I remember a journalist giving a poor write up on a new recruit for 2013, the story painted him in a pretty poor light and rubbed the Titans the wrong way. It’s difficult because on the Gold Coast we were competing with two other major sporting codes in the A-League and the AFL so you want as much coverage as possible but obviously you want positive coverage. So we still invited the particular journalist to the next media call but restricted photo opportunities for the publication, it was a little trick I’ll definitely remember in future employment.
I was pretty lucky in my internship, I basically got a taste of my dream job in the industry I want to further my career in. If I was to give any advice to first time interns, it would be don’t be afraid to ask for an opportunity, the worst someone can tell you is no. I’ve recently relocated to Melbourne to find full time employment in the sports field and have found the going tough but it hasn’t deterred me from approaching businesses and organisations, if you’re afraid or embarrassed of rejection, you’ll really limit your opportunities. The pay off is definitely worth it to see your name next on a published piece.
Intern Profile: Matthew Johnson
Posted: May 20, 2013 Filed under: Intern Profiles | Tags: 2013, AO2013, AO2014, Australian Open, australian open applications, bachelor of arts, Intern, Internship, internships at the australian open, Journalism, Matthew Johnson, Monash University, Photography, Tennis Australia Leave a commentMatthew Johnson is one of the students I met at the My Interning Life event in April. He impressed me with his enthusiasm and his recent experience at the Australian Open in January this year.
Find out what Matthew did at the AO13 and how you too can have a similar experience when applications open for the 2014 Australian Open.
The basics
19, Bachelor of Arts (intended majors in journalism and photography) at Monash University expecting to graduate in late 2015.
What is your dream job?
Ideally, my eventual dream job would be to become a reporter/photographer, either freelance or working directly with a media organisation, travelling alongside the tennis tour. I’ve had a love of tennis since the age of 10, and since I don’t have the skills on court to match it with the world’s best, documenting what the professionals do is the next best thing. I know it will require a lot of hard work, and , most likely, a number of years experience reporting here in Australia, honing my skills before I can try to take the step up to my ideal job.
Tell us about your role at the Australian Open in 2013
My experience at AO2013 was mainly as a photographer/photo editor. However, I worked closely with others working in related areas (ie. journalism, PR etc.) that I have a good understanding of most of the roles relating to media/PR etc.
My role was not only during the Australian Open period (three weeks), but also for three weeks in December during the December Showdown tournament (also three weeks). The December Showdown was a much more hands-on experience, with us photographers being in charge for not only taking our photos, but also editing them, and then uploading them to Tennis Australia’s flickr account. Events to be shot included matches, portrait sessions, PR opportunities and award ceremonies.
Describe your experience interning at the Australian Open
The Australian Open itself was a very intensive and eye-opening period. Having never worked in a media environment for longer than a week previously, it was initially a very daunting prospect. However, the environment that’s created in the media hub is incredibly motivating, and really pushes you to have an exceptional work ethic. By the end of the tournament, I was downright shocked with what I had achieved, and really reaffirmed to me that a job in the media industry, in some capacity, is what I endeavour to achieve.
The people who you work with are incredibly helpful. The amount of experience that many of my colleagues had was incredible, and I learnt a lot from some of the stories that they told. The skills that they help foster in you to perform the job to the best of your ability has really helped me in other aspects of my journalism and photographic pursuits since.
What was the most memorable experiences from the 2013 Australian Open?
The amount of amazing things you see behind the scenes is unbelievable. As where I worked was right across the corridor from one of the entrances to Rod Laver Arena, there would normally be a flurry of seasoned professionals walking past, including: Andy Murray, Jelena Jankovic, Victoria Azarenka. But I remember most vividly a time after Roger Federer finished a practice session, where he turned immediately from tennis professional to doting father. His two twins would run up and down the hallways, and he would start running after them. It’s something you don’t really expect from what you see on the TV.
I was lucky enough to take photos at a press opportunity at one of the marquees in Melbourne Park, where a number of veteran players would be gathering in an informal setting, chatting away to the media. I was lucky enough to meet the two Martinas (Hingis and Navratilova), Lindsay Davenport, Mark Woodforde, Guy Forget, among others.
Lastly, working during both the men’s and women’s finals was an incredible experience. The demand for photos to be uploaded and available online during the match was immense, and the experiences I had leading up to both finals helped me to cope with the fast-paced process. Plus, getting a photo with my idol from my early days playing tennis – Novak Djokovic – before he jetted off for Davis Cup duties was an added bonus.
From hearing fellow colleagues’ thoughts of AO2013, I can assure you that similar experiences are common, and such memories may come your way if you secure a role at AO2014.
What’s next for you – do you have another internship lined up?
I’m currently in between internships after having interned with the Herald Sun in their sports department during March (for a couple of days per week). Once exams for my university studies conclude, I will be ferociously trying to search out for the next industry placement I can potentially be a part of.
I also run a website called The Substitute, which I started back in June 2012. It’s currently in the process of being merged into The SportingJournal, where I’ll be working as part of their editorial team. So in the meantime, that will give me an outlet to continue being published in the online world, as well as honing my editing skills.
Matt shares his advice
Be persistent would be my main piece of advice. After sending in my application in June last year, it was a number of months before the job interview took place (a lot of applications are processed across all areas). In the meantime, I made sure that I would follow up with Tennis Australia’s HR department every few weeks to ensure that my application was still being processed. I did this to ensure that I would remain relevant to those who would be looking at my application, and reaffirm to them my interest in the job they were advertising.
Also, don’t underestimate what you can do during your time interning in the industry. I was completely blown away by the work ethic that I embodied during my time working at the Australian Open, and I put this down to not only being incredibly passionate about the role, but also the environment that those around me helped facilitate. Don’t ever doubt what you can achieve because more often than not you will definitely surprise yourself with what you can do.
And lastly, ensure you leave a lasting impression once your internship/experience comes to a close. Ensure to gain contacts, not only with your superiors, but (if relevant) others who were in the same position as you during your time working at the organisation. Professional contacts can help you to secure jobs in the future if you have a good rapport with them, and can act as mentors beyond your time at their organisation. Non-professional contacts can also be equally as useful, as you never know what they/you may achieve in the future.
Applications to apply at the Australian Open in 2014
Matt says, “One of the best things about working at AO is the near-guarantee that, if you’re still interested, you can return to work there in future years. As long as you’ve left a good impression on those who you worked with, it is pretty much certain that you can return to the same environment year after year.”
There are many roles in media/PR available, including: radio reporting, online content production, photography, social media, media liaisons, PR team members, etc. The full job list for the AO2014 will appear during the month of June. Keep an eye out and make sure you apply.
If you have any questions about the application process or for more advice feel free to tweet Matthew.
Intern Update: Isobel Loschiavo
Posted: May 6, 2013 Filed under: Industry Professionals, Intern Profiles | Tags: Flourish PR, Intern, Internship, Isobel Loschiavo, Ogilvy PR, PR, PR assistant, where do I find PR internship Leave a commentIsobel Loschiavo has been a very busy intern.
Since we last met, Isobel has interned at two other PR agencies and has recently landed herself a job as a PR Assitant. Isobel will be juggling PR work plus her final year university studies. How does she do it you ask? Find out below…
Tell us about what you’ve been doing since we last heard from you
The last time I spoke with MIL was mid last year and I had just finished an internship in Sydney at Burson-Marsteller. Since then I have completed a month long internship at Ogilvy PRin Melbourne and an internship at Flourish PR. I am also now officially a member of the Flourish team as PR Assistant, which really is a dream come true.
You’ve just finished an internship at Flourish PR – tell us about what you did there
Flourish was amazing. I definitely hit the intern jackpot! The Flourish girls are the most incredible mentors a young PR student could ask for. They made me feel so welcome and were always so encouraging (and still are!). I am forever in their debt for the way they have influenced me along my PR journey.
Of course I had to do all the usual intern jobs. But it was definitely worth it. Day to day I had to read newspapers from Melbourne and Sydney finding coverage on our clients. I would assist the girls in making follow up calls on pitching they had done, make media kits and doing research to name a few tasks.
I was also given the most incredible opportunity to attend the concerts of some of our clients. I got to see Guns N’ Roses, Chris Isaak, Guy Sebastian, Apia Time of My Life Tour and Aerosmith twice. Here I was able to interact with photographers and see how everything happens behind the scenes. I was also given the
most amazing opportunity by my boss Angela to go with her to assist at Chris Isaak’s press interviews at Club 23.
You’ve had some amazing internship experiences – tell us about your application process
For me the first thing I do is to research agencies. I will never apply for an agency that doesn’t stand out to me. Whether that be in the way of their clients or even just the vibe I get from their social media sites. Once I have applied, if I get asked to come in for an interview I make sure I do further research about the company and their clients. You never know what they will ask. It’s all about being prepared for anything.
Congratulations on your transition from intern to employee – how do you plan to juggle it with your final year at university?
Thank you. I am very happy. To be honest, it’s not something that ever crossed my mind as being difficult. I definitely love being busy so it’s very exciting. I will initially be doing three days at Flourish PR so I will be able to get to uni and also have time for assignments.
What’s the most important thing you’ve learnt along your intern journey?
Two simple words: work hard.
It’s something both my parents instilled in me but it’s only now I realised the true meaning of working hard for what you want. I would also stress that you need to make sure you are doing everything you’re asked to do. Even if you think it is boring or not something that interests you, just give it your best shot. Also ensure you show your passion for the company. Don’t be fake but if you truly love the agency you are interning for, don’t be afraid to dive in headfirst and prove to them that you are worth keeping.
If you could write a letter to yourself before you began your internship journey, what advice would you give yourself?
Be confident, believe in your own opinion or ideas, never doubt yourself and stay passionate.
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My Interning Life wishes Isobel all the best.
Flourish PR are currently looking for a PR Intern in their Melbourne offices. Find out more here.
How do I get an internship?
Posted: April 29, 2013 Filed under: Intern Profiles | Tags: CV, how do i get an internship, Intern, Internship, internship application, Resume, Stephanie Hume Leave a commentHow do I get an internship?
So you’ve figured out what career path you want to pursue and now you want to gain some practical experience to beef out that CV. But how do you actually get an internship? It’s an exciting prospect but can feel a bit overwhelming. Below are some tips to help you score that dream internship.
1. Research:
Start by researching the companies or organisations that interest you or even the industries that you are passionate about.
This step can be achieved online and relatively quickly with the plethora of information companies have on their websites, social media accounts or even in news articles written about them.
For a Public Relations company, this may be researching clients they look after or work they have done previously. For a newspaper, this could be stories they have covered recently or the audience they target. If interest is sparked at this stage the passion you will have interning won’t be fake, it will be a genuine interest. Internships that you are passionate about are far more likely to end in paid employment than not; passion is infectious.
Make a list as you go so you can keep a record of places you are interested in for future reference. When I started interning I created an entire excel spreadsheet. It sounds crazy, but it’s helped me keep a record of companies I have contacted, their contact information and is a great resource of places I aspire to work for after I graduate.
2. Getting in touch:
Most companies have contact information in their ‘About Us’ or ‘Contact Us’ section on their website. In my opinion calling the company to ask if they take on interns is the best way to start. This way, you gain a lead on a name to address further correspondence by email with or if you’re lucky could be put through directly to discuss with them the details of applying for an internship program.
Being personal and putting in the extra effort makes you stand out. If this is an industry you’re passionate about you’ve got to keep in mind there are 100 other people who want that internship, being lazy won’t get you noticed.
Always note the name of the person who looks after the internship program and thank the person that you spoke to and make note of their name too.
Timing is also relevant when calling and emailing. Call early on in the day and try to be in their inbox first thing in the morning. Keep in mind that at unchtime people are out of the office or away from their desk and the afternoon is generally a high stress period.
3. Tailor your application:
Once you have clarified that a workplace takes on interns the next step is to send an email to follow up. In the subject line make note that your email is regarding interest in interning with them. Also make sure to address the email body to the person that coordinates the interns. Never address an email as ‘To Whom It May Concern’. Make sure it is tailored as it shows off your professionalism and attention to detail.
The body of the email should then be a brief introduction about yourself and why you want to intern with them and what time you had in mind to do so. Be as clear as possible and the ‘why’ portion could not be more critical. Is it because you read their articles on AFL and are passionate about sports journalism? Do you think you have great ideas to add to the PR work they have done for one of their clients? Anything that is as personal and tailored to the company the better. I can’t stress enough the importance of this step. Also include where and what you are currently studying and relate it back to why you want to intern at their company.
Proofread aloud to pick up errors. Even let someone else scan over to see if it makes sense.
4. The follow up:
I’ve played the waiting game numerous times before. However, considering how busy people are in this industry and how many emails they receive do you think they are going to respond just because you emailed?
If you’re eager to get experience the follow up email is important. If you’ve not received a response one week after your initial email simply email again. You’ve put in the effort to research, call and tailor the application, but remaining persistent is key.
For one company I had my heart set on I followed up three times before I even received an interview. It doesn’t need to be desperate or pestering, a simple, ‘I was wondering if you’d considered my application?’ or ‘I am checking in to see if you’d had a chance to read my email?’ are polite options to use.
5. The interview:
If the internship or work placement requires an interview to ascertain if they want to take you on, this is your chance to shine and to clarify if this is the right opportunity for you.
Take care to prepare and practice, and return to the reasons why you want to intern with this particular company and why you want to work in this particular industry. It sounds simple but so many people don’t have proper answers to these questions.
Make sure you bring some questions with you to ask about what the internship entails and a curiosity about the company and the work they do. By having no questions you unfortunately come across as disinterested.
Good Luck and Best Wishes.
Intern Profile: Sophie Shaw
Posted: April 22, 2013 Filed under: Intern Profiles | Tags: AFL, bachelor of sports journalism, christi malthouse, Cricket Australia, Crocmedia, CV, emma quayle, Interns, Internship, internship applications, La Trobe University, lions tour, mark robbinson, Media, Melbourne, network, networking, Sophie Shaw, Sports Journalism, sports journalist, Summer internship at cricket australia, the herald sun, tv presenter, Twitter, VFL Leave a commentToday’s featured intern is Sophie Shaw.
Sophie is an aspiring sports presenter and has been networking in the industry since she was 15 years old. She has just finished a summer internship at Cricket Australia and has also interned at Melbourne metro newspaper, The Herald Sun and CrocMedia.
The basics
Sophie Shaw, 22, studying a Bachelor of Sports Journalism at Latrobe University. Graduating mid 2014.
Dream job?
TV sports reporter/presenter. Always remember watching Christi Malthouse as a boundary rider for the AFL and that’s what kicked off my desire to be a sports journalist on television.
You’ve just finished a summer internship at Cricket Australia – tell us about it.
Prior to commencing my work with Cricket Australia I had to do some serious homework. I really had no idea about cricket other than some basic rules so that was my first challenge: preparing. I printed off profiles off all the current Australian contracted cricketers and studied their history and form. I then did the same with the opposing Test teams (West Indies & Sri Lanka).
It was throughout my time at CA that I developing an in-depth knowledge of the Sheffield Shield & Big Bash competitions along with the women’s teams.
My daily jobs would begin with monitoring all of CA’s social media sites, updating these social pages and the official CA website with news and relevant content, providing live scores and updates throughout Test matches, Sheffield Shield, Big Bash, Ryobi Cup and Women’s World Cup competitions, writing articles and creating photo galleries for website, and assisting with events/marketing/PR.
I worked with camera crews on match days to film segments for CATV (CA youtube channel) and I also had to work with a team to develop and implement effective social media strategies and identify opportunities for growth. I also learnt to use photo and video editing tools as well as having complete control over the CA website. Everything that had to be added or changed on the website had to go through me.
Tell us about your previous internship experiences at CrocMedia and the Herald Sun.
My roles at CrocMedia and in the AFL department at the Herald Sun were actually quite similar. I was with CrocMedia for one day a week for most of the 2012 AFL season and I spent four weeks full-time working with the Herald Sun in February 2012.
At both of these internships I was sent out to AFL press conferences. For CrocMedia, I had to record the interviews and then edit what I believed to be the best parts of the presser for distribution. At the Herald Sun, I was sent to the pressers to find a story. At the start I found myself getting pushed to the back of the back and being too nervous to open my mouth but the end I was claiming my position up the front and demanding some answers. It would make the story that I would have to file within 20 minutes much easier to write when I knew what I was looking for.
At my time with the Herald Sun, I was also given the opportunity to attend AFL matches with high profile journalists and sit in the press box where I would watch how they went about planning and then writing their match reviews. Their stories would need to be filed within minute of the game finishing so it was very interesting to see how they do it. I once spent a night in at the MCG in the press box with Emma Quayle (from The Age) where I was her shadow for the night. The match was going one way right up until the last quarter, and it was amazing to see how Emma so calmly started all over again.
You’ve interned with some big media organisations – take us through your application process.
What I have found is that each opportunity I have been given has always led me to another, so I’m lucky that I started when I was 15 years old. You’ve got to be so determined and willing to put yourself out there. It is so hard to make it in this industry and nothing is going to come easily so I’ve never ever been afraid to ask for help. Although you may feel like you’re ‘annoying’ by continually ringing or emailing people but you’d be surprised how many people or organisations admire your desire for hard work.
I will always begin internship applications with an email, and then a follow up phone call if I haven’t heard back from them. I will always send the email with my updated media CV attached and a cover letter in the same document. My cover letter explains what I am currently doing at uni and what my career goals are. In the actual body of the email, I write a very brief description of what I do and what I’m after and I always explain that I’d be happy to have even one day of work experience if given the opportunity. Then I inform them that my CV is attached and the rest is up to them.
What is the most important thing that you learnt while interning that you didn’t learn from the classroom?
I think my internships and placements have really given me the confidence required to work in the media field. Absolutely nothing is better that on the job experience. I was never taught at uni how to hold my head high, walk into an AFL club with 15 male journalists and interupt the likes of Mark Robinson & Julian de Stoop to make sure Chris Judd answered my question in a press conference. Or how to tactically pick your spot and hold strong as other journalists try to push their way to the front.
My first press conference was outside North Melbourne Football Club and as head coach Brad Scott walked out to get in position, I casually headed towards him with the other journo’s around me. It wasn’t until I was literally blocked out by people standing directly infront of me, or having microphones held infront of my face so I could no longer see anything, that I realised I need to claim by spot in order to be good at these. You’re not going to be seen or heard standing at the back of the pack.
The pressure of deadlines is also something you learn that no book or teacher can. When you need to ‘break’ news and you’re in a situation where there may be up to five to 10 other news outlets there wanting to do the same you have to be accurate and quick.
And lastly, networking. No one can teach you how important networking within the media acutally is. Branching out, meeting people, introducing yourself and getting your name out there is something you have to do.
What’s next for you?
I’ve been continually dedicating my time to interning since a young age so honestly I’m taking my foot off the pedal for the time being after my four months at Cricket Australia over summer and going into my final year of uni. I’m lucky that I have built my resume to what it is today so I’m happy with it for now. In saying that, I have volunteered to write casually for the VFL when needed and am currently looking into the Wallabies v Lions Tour in June this year.
I’d love to be able to gain some on camera experience somewhere enabling me to create a showreel for future job opportunities. This type of work is extremely hard to find but I’m determined to do so.
Sophie shares her advice
I think I’ve mentioned it 10 times already but you have to network. Don’t be afraid to contact people or ask for help. Showing you have the passion and dedication is the best trait you can have to begin with and then doing something to make sure they remember you.
I always say what Emma Quayle told me when I asked her this exact question, “know your stuff.”
There would be nothing worse than being given the opportunity to intern and then having no idea about the sport or what is going on. Research and be prepared to learn and don’t think you’re already an expert. You might love footy and have followed it since you were four years old but be prepared to learn to accept criticism.
You can follow Sophie on Twitter.
My Interning Life 