Founder and Managing Director of Dig & Fish.
A leader of best practice marketing and communications programs for the food, drinks and leisure industries for more than a decade, Angie currently chairs Wine Communicators of Australia, and is a member of the Victorian Food and Wine Tourism Council and Starlight Children’s Foundation Advisory Board.
With a reputation as a straight forward, direct and pragmatic strategist who always pushes for the better answer or solution, Angie is the brains-trust for Dig&Fish, instilling best-practice operations and leadership across the entire way we do business.
Angie’s TOP 5 TIPS for Interns:
1. Take the initiative – the best interns make themselves indispensable by getting involved, asking good questions and becoming important members of the team. Be positive and get involved, it really helps.
2. Can do – just say yes and get stuff done, again the more value you add and the better experience you are going to have.
3. Ask – it’s not always easy to know what interns want to get from the experience so ask to get involved, ask for help and ask for information and learning. If you do points one and two then companies will be much more likely to provide education and knowledge opportunities
4. Add value – in media and comms if you’re asked to do the media monitoring then read with a purpose and add value to media lists, update contact details and identify opps that might be relevant for the employer and / or their clients. If you think things can be done better or differently, speak up.
5. Be organised – communicate your timetable and exam commitments well in advance – don’t make yourself really useful and then not be there when you’re needed or change plans last minute.
You can tweet Angie at @digandfish if you have any questions.
Hi everyone, thanks for reading another post on ‘My Interning Life.’ This week I’m just going to update you all on what I’ve been doing and sharing some news that I have.
In October, I went along to the Heart/Def Leppard concert because our client, Kristian Attard was playing the bass for Heart. My boss, Shereen loved the concert and we both had a great time. I helped out by getting publicity for Kristian and some airplay on radio stations.
I’ve just finished university for year and have immediately started working 2-3 days a week at Milk Kiddle Langmaid (aka Milkk PR). Shereen said that November is her busiest month and she needed me to help her out more than just one day per week. So there goes my holidays – just kidding. I was planning to catch up on some sleep and be a bit of a couch potato, but it seems life has other plans for me.
As Cliff Bingham said to me on twitter, “The perils of moving on up in the world. Couch potatoes rarely realise their dreams.”
In the next few weeks, the Milkk PR office is going to be busy with Sexpo Melbourne (24th-27th November) and launching the new Beyond Hibiscus Infused Coconut Water. During Sexpo, we will also be looking after Michelle ‘Bombshell’ McGee. You know, the lady who reportedly was the other woman in Sandra Bullock’s divorce with Jesse James. Bombshell is going to be on the Kyle and Jackie O show today (Sydney breakfast show, Melbourne drive show) promoting Sexpo and discussing plenty other things.
Featured intern, Aimme Briggs has gone to Sydney with Shereen to help with Bombshell’s appearance on the Kyle and Jackie O show.
I’ve been mostly working on getting media buzz around the Beyond product, Kiddie Concepts and Slim Secrets while Aimme has been working on Sexpo. I’ll also be helping out at Sexpo and I am very excited to meet Bombshell McGee. Stay tuned for tweets and photos.
I also applied for a work experience position at Cosmopolitan magazine. After a week of not hearing any news, I got an email from Gyan saying they’d love to have me in April next year. I was thrilled to hear the news. It’s been a dream of mine since I was a teenager to work in the Cosmopolitan offices, even if it’s just work experience.
Networking is really important and I’ve found twitter and this blog to be really helpful. I had an interview for another internship and am going to follow up some contacts about internships or work experience opportunities. I love working at Milkk and will continue to do so, but I want to try and gain some more experience in different media organisations.
If ‘My Interning life’ has taught me anything, it’s to get as much experience under your belt while you’re still at university. So I hope all of my blog entries each week really motivate and inspire other students to get out there and do some work experience. Or for those who are already doing some experience, to not lose faith and read about the successful graduates who have found jobs in the industry.
I am happy to announce that Luke Mason and Ashleigh McIntosh both scored jobs in communications at AFL Clubs. Luke will be the Collingwood Football Club Digital Content Producer and Ashleigh is the new Digital Marketing Assitant at the Western Bulldogs Football Club. As may have already read, Katey Power after interning at Universal Music Australia is now a PR Account Manager at Ellis-Jones. Matthew Dixon who was on this semesters editorial team for upstart magazine has just completed his third week as a journalist at the Kalgoorlie Miner Newspaper in WA. All four students are 2011 graduates.
When I congratulated Luke about his fabulous news he asked me, “so what job are you gonna pinch in 12 months time?” I don’t know the answer to that question and a lot can happen in a year. 2012 will be an exciting year and I hope its filled with opportunities and more stories of successful interns.
Perhaps in a year’s time, I’ll be able to announce my own news of a career in the media industry and share the news of other 2012 graduates.
Best of luck to everyone, please keep on interning and never give up in your search to find work experience or that dream job.
2012 will be the year that YOU make it work!“It is the set of the sails, not the direction of the wind that determines which way we will go.” – Jim Rohn
Katey Power moved from her hometown Perth to come to Melbourne and continue interning for Universal Music Australia, one of the largest music labels in the world.
“As a record label, the Company can deal with any aspect of an artists’ career, but the PR department focuses on securing publicity, promoting radio play, measuring the profile of an artists’ fan base and ultimately exposing an artist’s talent to the media,” says Katey.
The 21-year-old has just completed her Bachelor of Arts (Mass Communication, double major Public relations and Journalism) at Curtin University in Western Australia. Katey had to complete her final unit via correspondence to be able to move to Melbourne and continue to intern with Universal.
Throughout her degree, Katey has interned with a few local Government organizations and also a small publication based in Perth. Katey applied for her position as Promotional and Sales Intern at Universal after browsing their website.
“I actually lost out the first time I applied, but the HR lady remembered me so she gave me a shot the next time around,” says Katey.
When Katey first started interning with Universal in Perth, the WA Promotional and Sales Manager manned the office by himself.
“Honestly I had no idea about the inner workings of a record label, but each day was a steep learning curve. No one realizes how much work goes into securing music to radio, and the effort in locking in press,” says Katey.
Katey says she preferred the PR side of her internship more as she sees herself working within that part of the media industry.
Her duties at Universal included finding weekly press clippings from online and print, lodging radio adds, listening to new music singles, compiling media presenters, sending out POS posters to major clients and helping with anything else staff needed.
“It’s always really fun and friendly, but there’s no denying everyone works hard. Stress levels can rise and everyone puts their head down, but you’ll always hear music blasting throughout the office and a little karaoke on a Friday afternoon,” says Katey.
Moving from Perth to Melbourne proved at first difficult as Katey had to juggle paying rent, putting together her thesis, working as a barista and interning with Universal. Katey says her life ‘went out the window’ but knew that her hard work would pay off.
“I think prospective employers would look at my resume and hopefully realize that I’ve stayed with Universal for over a year, and it’s not a easy position to keep,” says Katey.
Katey has loved her internship with Universal, working behind the scenes with big music acts and exposing them to media. She also says that her internship has made her unafraid to have an opinion and has become more confident in her skills and abilities.
“Although it was for an Account Manager position, she was very impressed with my perseverance, because interning at Universal for over a year, in her eyes showed a lot of dedication and willingness to learn,” says Katey.
“Ellis-Jones, receives over 100 soon-to-be graduate applications [and] inquiries a month, and mine was the first one that she took seriously because I had done a couple of internships throughout my degree and had confidence to apply for something that could seem out of reach.”
It seems that Katey’s passion for PR, food and fashion will combine in her new job as PR Account Manager for Ellis-Jones. Katey cannot speak highly enough of her co-workers and her experience at Universal Music Australia.
“I can’t say that my application would have stood out if I hadn’t taken the time to intern and while I might not have reaped the benefits or even seen them while I was knee deep in 200kgs of mail each week, I can’t emphasis enough how much it has engrained the whole, earning your keep thing,” says Katey.
My Interning Life is thrilled for Katey and wishes her all the best at her new job.
Katey’s final piece of advice for students…
You can follow Katey, Universal Music Australia and Ellis-Jones on Twitter.
“Get. On. It. I would never have the career prospects that I do now without interning. Aside from gaining invaluable practical experience, you develop relationships with your coworkers and a reputation for your work, all before graduating.”