Wow. Has this girl got an impressive PR internship CV or what?
Emma Bedson, 20, currently studying a Bachelor of Communications (Public Relations) at RMIT, graduating in October this year.
Top boss at a consumer PR agency. Or perhaps Founder/Director of my own PR agency. The possibilities are endless…
You’ve had a busy interning life over the past year, tell us about your internships
Two Birds Talking
My first internship was at Two Birds Talking. I was the typical PR intern -running coffees, media kit packing, phone handling, booking and receiving couriers, editorial monitoring, database updates and so on. I assisted on a couple of events for Kookai and Nike. Whilst I liaised between their Melbourne and Sydney office during this internship, I had a chance to work at Two Birds Talking’s Sydney office as a fill-in PR co-ordinator. I hit the ground running at that time working directly on Kookai and Lovisa. If there is anything that I got from Two Birds Talking, it was MEDIA IS KING.
One Green Bean
Throughout the first half of 2012, I confirmed an internship with One Green Bean. I saved up for six months to pay for accommodation, flights and living expenses to intern full time with One Green Bean. During this time I prepared press kits and coverage reports, assisted with the production of events and performed admin and ad hoc office duties. I worked on a number of clients such as IKEA, Dunlop Volleys, Virgin Mobile and CBA. One Green Bean definitely showed me the difference between Melbourne and Sydney based PR.
I interned with Undertow Media briefly before going to Sydney last year. On my return, I came back as a contractor to assist their account co-ordinator on Mt Hotham, Kathmandu, Tupperware and Domaine Chandon. It was at Undertow Media where I learnt what the role of a junior PR professional is really like. I pitched to media on a daily basis, refined my writing skills, contributed to campaigns, proposals, brainstorms and meetings. I was also responsible for account administration & reporting, which inspired me to write my third year undergraduate thesis on PR measurement and evaluation.
This has been my most recently internship. Having vast industry experience prior to Mango, the team delegated tasks to me not usually given to interns. I worked across a number consumer accounts creating, pitching and following up media materials. I secured multiple pieces of coverage both in print and online. I spent an extra week at Mango working with their social media team to create content and see how social media runs within a PR agency.
What was it about working at a Sydney based PR company that attracted you?
I researched a lot of agencies in line with the area of PR I’m interested in. Most of them are based in Sydney so I emailed a couple of dream agencies for an internship placement. I have previously lived in Sydney and have friends who live up there so making the temporary move up there was more exciting and thrilling than daunting. I loved the entire experience and would do it again in a heartbeat. Moving up to Sydney permanently after I graduate is high on my to-do list.
How did you juggle university course work and paid work while interning?
It’s challenging but it can be done. I wrote a lot of to-do lists and time management was crucial. I will admit there were more than a few all-nighters to get the assignments done but I managed to juggle it all. In fact, I actually prefer the adrenaline rush. It makes you more accountable to your tasks and there is no room procrastination.
What was your most valuable internship experience so far and why?
My time at Undertow Media was the most valuable experience, especially when I was contracted to assist one of their juniors.
I immediately felt part of the team the minute I stepped into the office. I gained a strong sense of responsibility and accountability for everything that was thrown at me. My time management skills were definitely tested (a crucial skill to master so I advise to get on top of it ASAP). Nonetheless, I completed tasks with a passion because I wanted to prove to myself and my colleagues I could handle agency life.
Undertow Media taught me so much about the industry and how to operate in PR. I recommend Undertow Media to anyone interested in a PR internship, I would safely say they have one of the best internship programs around.
Tell us about your favourite client pitch you got to work on and what you learnt from it
McDonald’s has been one of my favourite accounts to work on. I really got to own a project where I wrote media material, pitched to journalists and secured multiple pieces of coverage. I was able to learn how to develop relationships with journalists (a true love-hate relationship) and refine my writing skills. It was so rewarding seeing coverage and knowing you had some input in making that happen.
What’s next for you?
I don’t have any internships confirmed for the near future but you never know what’s around the corner. Right now I’m focusing on completing my thesis and graduating but I’m sure I’ll slip in a few more placements before graduating.
Emma shares her advice for other aspiring PR pros;
There have been so many quotes to get me through my interning ‘journey’. My mum told me this quote just before cold calling an agency and it has resonated with me ever since:
“Sometimes all you need is 20 seconds of insane courage and I promise you something great will come of it.” – We Bought A Zoo
For anything you want to achieve, it’s always going to be ‘no’ until you ask. No matter how whimsical your ambitions may be, throw yourself into the deep end and you never know what may come out of it.