Classroom vs industry: top 5 things you cannot be taught at university

When I began working at Hockey Victoria in July, my CEO told me how he encourages his employees to get out the office and meet with contacts.

internshipSo that is exactly what I’ve been doing for the past month or so. I’ve been around town meeting with exisiting and new contacts within the media industry, picking their brain about their job and getting their advice. This has been overall a good and a bad thing. It’s been great getting out of the office and meeting with like minded people, but it’s been overwhelming when I think about how these contacts have a team and resources behind them.

At Hockey Victoria there is no team. I am the team. ‘There is no I in team’ but in this case…I am the team.

Which brings me to a coffee catch-up that I had with a new media industry contact. It was a meeting that made me reflect on several things on the drive back to work, one was how I really needed to stop doubting myself and to give everything I had to this job. Another crucial point that was brought up in our conversation made me reflect on what the classroom doesn’t teach you.

University doesn’t teach you how to have a thick skin, how to handle an angry client or stakeholder, how to react when a sports person tells you to f*** off in the changerooms, or what to say to a family who are grieving the loss of a loved one during a death knock.

How do you learn the most crucial parts of your career and your day-to-day tasks? Industry experience teaches you these things. Internships get you out of the classroom and into the real world.

I’d love to know what you think are the top five things that you cannot be taught at university.

Alison is studying a Bachelor of Arts (Media and Communication) at Deakin University. Alison tweeted me her top five things that she believes cannot be taught in a university classrom, and I agree wholeheartedly with this list.

1. What happens when the plan/theory you’ve learned just doesn’t work due to something unplanned.

2. How simple day-to-day operations go.

3. Working as part of a team is NOT the same as a group assignment.

4. Dealing with difficult or aloof clients/suppliers/journalists. People management and negotiating skills.

5. Media follow up, making contact with journalists, cold calling and phone manner.

What do you think? Do you agree with Alison’s top five things you cannot be taught at university?

If you’ve got a different top five to Alison, please comment below, Tweet MIL or me and/or tell us on Facebook. I’d love to hear the things that you learnt while interning that you simply cannot learn at university.