Thanks for being patient and still logging on to My Interning Life, liking the facebook page or following the official twitter page. I am beyond excited when I see how many views I am getting each day for this blog and I haven’t posted since december. This summer ‘break’ has gone so fast and now I have just one month left until I go back to university. Might I add, I am finally in my last year of university! Hurrah. Applause for me (I started in mid 2008).
I suppose then you are wondering why I took a ‘break’ from My Interning Life. Well it’s because my boss at Milk Kiddle Langmaid said she needed me to help her out during November. I had just handed in my last assignment for 2011 and was (wishfully) thinking of taking a break from interning and enjoying some time off.
Life had other plans. I started on November 7th. For the month of November I helped my boss out with the launch of the Beyond Hibiscus event. It then became December. “Oh and I need you for December.” It’s now the end of January and after another successful Milk PR event my boss has stopped saying ‘I need you for [insert month].’ It’s now a given that I’ll be there helping her out. And I’m happy to say, I’m loving it.
I’m not quite loving the lack of time (to do everything, and ‘me’ time) and sleep. Somehow I’ve ‘made it work.’ I’ve been juggling Interning, working casually in hospitality, catching up with friends, attempting to go to the gym and talking until the early hours of the morning on the phone with my long distance (journalist) boyfriend in Western Australia.
It sounds like a lot but everything has worked out for the better.
The most recent event that we did was the Australian Unity Great Australia Day Swim held at Middle Brighton Baths on Australia Day. All proceeds from the event go to charity and the major publicity drawcard was the Michael Klim Milk Celebrity Relay.
The relay proved to be a bit of a headache when trying to secure athletes and/or celebrities who were willing to swim. Being a Melbourne based event I wanted to target some AFL clubs and get them involved. I also contacted a Rugby Union team.
Most sports organisations responded with, sounds like a great event and would love to get involved but the club has training scheduled on that day. Lesson learned. Note to self: sporting organisations plan their training months in advance.
The athletes/celebs that did participate on the day were; Michael Klim, Sophie Edington, Matt Targett, Andrew Lauterstein, Ash Delaney, Toby Roberts (to name a few) and Brodie Young was our co-host for the day.
During the event we had the Bayside Leader, Channel 10 News, The Sunday Age ‘Gate Crasher’, Herald Sun and Herld Sun Confidential, Sunday Herald Sun ‘Snapparazzi’ with Luke Dennehy all show up. Australian Unity the major sponsors of the day also commissioned photographer and man about town, Anthony Licuria of APL Photography to take some snaps.
The day before the event we were on “The Project” (formerly the 7pm Project) and this was some PR that I set up myself which was satisfying to see it all happen. We also had in the lead up to the event Sophie Eddington in the ‘My Sunday’ collumn of Sunday Age M Magazine, Michael Klim feature in the Saturday Herald Sun Weekend mag and some more listings in the Bayside Leaders.
After months of work…it all comes down to this. All three major social pages and a whole lot of smiling Rotarians.
Well done Milk PR.
Napoleon Perdis are looking for PR Interns…email Ava with your resume and days available